Trends

Carol Sanford on the Responsible Business

A holistic approach to creating sustainability

July 29, 2011 / Podcast # 11-30

Carol Sanford

It’s tough for corporations to strike the right chord of corporate responsibility today’s fickle economic climate. While more companies are starting green initiatives to project a positive public image, they are also cutting back on employee development. Carol Sanford, CEO of InterOctave Development Group and author The Responsible Business: Reimagining Sustainability and Success, contends that this kind of dissension creates a less than harmonious corporate culture, which ultimately leads to failure. In this episode of Edgewise, Carol explains that creating sustainability is not about outlining strategies and processes to hopefully yield return. It’s about identifying your business mantra and making sure every aspect of the business is conducted in this spirit. Read more…

 

Stephen Wunker on Capturing New Markets

Noticing the nooks and exploiting the crannies

July 8, 2011 / Podcast # 11-27

Stephen Wunker

Exxon is to kerosene as Nintendo Wii is to Atari. In his book Capturing New Markets, Stephen Wunker expounds on the premise that with every successful new product, platform or medium, comes an underrepresented audience to be tapped into. Stephen explicitly explains how to leverage innovation for market domination.
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Elizabeth Harrin on Emerging Social Media Technology

Communicating without breaking the bank or breaking a sweat.

July 1, 2011 / Podcast # 11-26

Elizabeth Harrin

Social media has emerged over the last decade as the most prominent online presence; very few websites are static pages with no updates or interaction anymore. These breakthroughs in technology are supposed to make communication easier but there can be so many different brands and platforms available, the choice of provider can be daunting. However, our guest Elizabeth Harrin points out that not every option to communicate requires thousands of dollars and long meetings with IT: blogs and wikis are free, easy, and widespread. A simple but effective technological approach can make all the difference to internal communication and to the customer base as well. Read more…

 

Jane Stevenson on Driving Innovation

How top leaders fuel creativity and power dynamic results

June 10, 2011 / Podcast # 11-23

Jane Stevenson

Innovation—it’s more than a ubiquitous term for the shiny, new, and different. Jane Stevenson, co-author of Breaking Away: How Great Leaders Create Innovation that Drives Sustainable Growth–and Why Others Fail, mines the minds of high profile executives and shares the gems that spark success. She defines four categories of innovation and the characteristics of leaders within them. She also details how companies like Google & GE use metrics and algorithms to forecast trends, and how CEOS can embrace the ideas of risk and failure along the trajectory to success.
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Josh Bersin on the Upswing in E-Learning

Alternative approaches to essential training investments

June 3, 2011 / Podcast # 11-22

Josh Bersin

According to Josh Bersin, learning technology expert, the decrease in spending on learning and development in the corporate sector due to the economic downturn is starting to creep its way back up, and technology is at the forefront. In this episode of Edgwise, Josh discusses how companies including Cisco, GE, and Apple approach the training and development of their talent. Josh defines trends of high impact learning cultures, informal training initiatives, Blended Learning, and how they can be a cost-effective conduit to optimizing employee execution. Josh also shares the single most important component of effective corporate training programs and how executives should be supporting and facilitating the learning taking place in their organizations. Read more…

 

David Livermore

David Livermore, author of The Cultural Intelligence Difference, due out this month, defines Cultural Intelligence Quotient (CQ) as one’s ability to function effectively across national, ethnic, and organizational cultures. From a misinterpreted gesture, to an email in lieu of a phone call, there are implicit actions, rules, and guidelines that differ from countries or even corporations, that can make a profound professional impression. Knowledge of these nuances isn’t innate, regardless of skill-level, IQ, or EQ. But CQ can be learned. David outlines the four areas of CQ and why your proficiency in them can be the defining factor in your career progress.
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Seth Godin

One might assume that Seth Godin, having penned more than a dozen bestsellers and hailed as America’s greatest marketer, has found a magic formula and is sticking with it. However, in his new e-book “Poking the Box,” Seth shatters logic by encouraging readers to give the book away, exposing an ambition to develop minds, not dollars. In this episode of Edgewise, Seth expounds on why the exchange of content via new media is more than a means to make a living, and how to leverage it to ultimately make an impact.
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Rick Lepsinger on Aligning Leadership Style with the Company’s Mission

Why the great leaders show, don't tell.

January 14, 2011 / Podcast # 11-02

Rick Lepsinger

James Sinegal, cofounder of Costco, isn’t your average CEO. His office overlooks a parking lot. He sits at a metal desk with a metal chair. His salary is less than half a million dollars (bonus included!), dramatically less than other CEOs, especially given the value he brings to his company. But in a company that’s all about thin margins, it’s the perfect attitude for a leader. Compare him to the auto company executives who flew to Washington in private jets to ask for bailout money. When the leader’s attitude matches the company mission and goals, that’s what Rick Lepsinger calls “alignment” in his new book Closing the Execution Gap. He points out that an organization’s leaders have to do more than just write the mission statement, they have to live the values they put forth and lead by example. Read more…

 

Lisa Gansky on Collaborating to Get Ahead of the Competition

Sharing ideas to win, not lose, customers.

December 10, 2010 / Podcast # 10-50

Lisa Gansky

Toyota has rolled out a new ad campaign for football season. In it, a mother worries about her son being hurt while he plays football for his high school. She tells us that since Toyota did testing on their cars to protect against head injuries, they decided to share their findings with football equipment manufacturers so helmets will be safer as well. So now the mother in the ad be more confident, both in her car and her son’s health. This ad is a perfect example of what Lisa Gansky calls The Mesh, the title of her new book, recommended by both Seth Godin and Dan Pink. Companies, like Toyota, who share information, rather than hoard it away, can still use this to their advantage in their marketing or simply in the new alliances they make with sister organizations. Read more…

 

Andrew Bennett on Well-Informed Shoppers Changing Consumer Culture

Technology is changing the way people do their shopping.

November 26, 2010 / Podcast # 10-48

Andrew Bennett

The way we shop has shifted dramatically, leading to an increase in the number of store-label brands being purchased to 20%. What’s surprising is that this is not just because of a change in the economy; most people buy the off-label brands because they’re really not that different from the big names. In his new book Consumed, Andrew Bennett deals with the many different ways consumer culture has changed to fit the new smart shoppers. Read more…