How to make your data tell a story.October 7, 2016 / Podcast # 16-26
Data Visualization is a hot new trend and our software makes it easier than ever. Sometimes too easy. Scott Berinato, author of Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualization, is here to talk about what ground rules you need to set so that you’re telling the most compelling story with your data.
How the digital lives of people are changing the rules of business.August 8, 2014 / Podcast # 14-16
If companies wish to survive in todayâ€™s ever-expanding digital age, they need to recognize their customersâ€™ code haloâ€”a consumerâ€™s virtual selfâ€”and implement the business model that supports it. This is why companies like Netflix are still standing while others like Blockbuster are not. Listen as Malcolm Frank, coauthor of Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business, describes why companies must use data scientists that can understand both the complex math behind the data as well as the business content. And since trust is the currency of the new virtual economy, companies that have all this data should never abuse this power and need to emphasize building trust with their customers.