culture

Dick Martin on Adapting to a Diversified World

Understanding and Targeting New Demographics

June 29, 2012 / Podcast # 12-13

Dick Martin

Dick Martin joins us on Edgewise to discuss his latest book Otherwise: The Wisdom You Need To Succeed In A Diverse World. The main theme of this book is that businesses must strive to better understand people unlike themselves, and why this ability is now more important than ever. Dick touches on the three steps he describes in his book for businesses such as Fox News and MSNBC to adapt to the flux in society. He also discloses who he deems the most innovative marketers in the world.

Dick Martin is a business writer specializing in marketing and public relations. He has written articles for the Harvard Business Review, BusinessWeek.com, the Conference Board Review, Leader to Leader, the Journal of Business Strategy, and the PR Encyclopedia. He is also a frequent speaker to business and student groups. Martin was executive vice president of public relations, employee communications and brand management for AT&T from 1997 to 2003, capping a 32-year career with the company. He was also chairman of the AT&T Foundation.

For additional training on this topic, consider these AMA seminars:
*AMA’s Advanced Course in Strategic Marketing
*Strategic Agility and Resilience: Embracing Change to Drive Growth
*Communicating Up, Down and Across the Organization

To learn more, read these AMACOM Books:
*Leading with Cultural Intelligence, by David Livermore, Ph.D.
*Building a House for Diversity, by R. Roosevelt Thomas, Marjorie I.
*The Cultural Intelligence Difference, by David Livermore, Ph.D.

 

Paul Laudicina on Continuous Organizational Transformation

Rebuilding Your Business Model Successfully

June 15, 2012 / Podcast # 12-12

Paul Laudicina

Paul A. Laudicina, chairman of A.T. Kearney, joins us on Edgewise to discuss the transformation of the company, from subsidiary of a global service firm to a management owned company, and many of the lessons he learned along the way. Paul shares the steps he took to rebuild the company’s business model and reconstitute the organization. He explains the importance of aligning a common set of values and principles unique to your DNA, having a robust strategic planning process which considers all variables, and an organizational culture that is clearly identifiable from the outside looking in. He stresses that it is a continuous process of change and to be prepared to shift direction as required by the business environment and its conditions.

Paul A. Laudicina is Managing Partner and Chairman of the Board of global management consulting firm A.T. Kearney, a position he has held since 2006. He is also the founder and chairman of the firm’s Global Business Policy Council, a forum of CEOs and thought leaders focused on assessing global strategic opportunities and risk management. He was named to Consulting Magazine’s annual ranking of the Top 25 Most Influential Consultants in 2005 and, again, in 2007. He is the author of a number of articles and books on global strategic issues, including World Out of Balance: Navigating Global Risks to Seize Competitive Advantage (McGraw-Hill, 2005). His upcoming book, Beating the Global Odds: High-Stakes Decision Making for Success will be released in September 2012.

For additional training on this topic, consider these AMA seminars:
*Strategic Planning
*AMA’s Advanced Financial Modeling and Forecasting Workshop
*Successful Product Management

To learn more, read these AMACOM Books:
*Facilitating Project Performance Improvement, by Jerry Julian
*Investing in a Sustainable World, by Matthew J. Kiernan
*Transforming Performance Measurement, by Dean R. Spitzer, Ph.D.

 

Emily King on Recruiting and Keeping Veterans

The benefits of actively seeking an ex-military workforce.

October 28, 2011 / Podcast # 11-43

Emily King

It can seem like there are a number of risks involved in hiring veterans into a more conventional workforce: the culture is completely different and their highly specialized skill-set doesn’t seem to apply. Emily King, author of Field Tested: Recruiting, Managing, and Retaining Veterans, wants recruiters and HR professionals to not take military resumes so literally. Driving a tank may seem irrelevant to an office culture, but the skills, knowledge, and training that went in to learning how to use a very complicated and expensive piece of machinery can be extremely beneficial in any job. Read more…

 

Christine Eberle on Social Media and Corporate Culture

Sparking conversations and empowering ideas

October 21, 2011 / Podcast # 11-42

Christine Eberle

Although corporations recognize social media as a powerful tool for talent recruitment, customer engagement and sharing information, many organizations find their social media initiatives fail. According to Christine Eberle, contributor to The Social Media Management Handbook, this is often due to executive resistance or lack of collaboration across a multi-generational workforce. In this episode of Edgewise, Christine explains how companies can overcome these hurdles and leverage social media to facilitate conversations across silos, creating an inspired, engaged and aligned corporate culture.

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Susan Reed on the Power of Corporate Diversity

September 16, 2011 / Podcast # 11-37

Susan Reed

In the age of increasing globalization, corporate diversity in America remains relevant. Studies have shown that companies with greater diversity at the executive level outperform their competitors. In this episode of Edgewise, Susan Reed, author of The Diversity Index, explains ways employers are leveraging diversity by empowering their employees to create new products and explore untapped markets as well as how to broaden their spectrum of emerging leaders.
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David Livermore

David Livermore, author of The Cultural Intelligence Difference, due out this month, defines Cultural Intelligence Quotient (CQ) as one’s ability to function effectively across national, ethnic, and organizational cultures. From a misinterpreted gesture, to an email in lieu of a phone call, there are implicit actions, rules, and guidelines that differ from countries or even corporations, that can make a profound professional impression. Knowledge of these nuances isn’t innate, regardless of skill-level, IQ, or EQ. But CQ can be learned. David outlines the four areas of CQ and why your proficiency in them can be the defining factor in your career progress.
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Jennifer Kahnweiler on the Introvert Advantage

How introverts can flex their intrinsic assets to thrive in business

April 29, 2011 / Podcast # 11-17

Jennifer Kahnweiler

According to Jennifer Kahnweiler, author of The Introverted Leader: Building on Your Quiet Strength, introversion is a trait shared by society’s most distinguished leaders: Bill Gates, Warren Buffet, and President Obama. In this episode of Edgewise, she provides tips on how to harness attributes commonly associated with introversion, such as calm temperament, depth of focus, and thoughtful communication to lead effectively. Jennifer also delves into the introvert/extrovert dynamic across corporate hierarchy, how introverts are embracing social media to build their brands, and the surprising truth about introverts and corporate power.
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Ann Rhoades on Revolutionizing Company Culture

6 Steps to Understanding Culture

April 1, 2011 / Podcast # 11-13

Ann Rhoades

Human resource maven Ann Rhoades believes that a company’s outward culture is a direct reflection of its internal character, its people. In recent years employees and employers have had a rough time navigating and maintaining emotional and operational roles. Ann shares the principles she’s developed leading initiatives at companies such as Juniper Networks and Jet Blue, and guides us through 6 steps to understanding and invigorating your company’s culture from the inside out. Read more…

 

Daryl Wizelman on Retaining Talent Through the Recession

Leading with kindness to keep employees loyal.

January 28, 2011 / Podcast # 11-04

Daryl Wizelman

During the recession, many a worker has been told that they should put up with their lot and they’re lucky to have a job at all; the recession is an excuse to employers to treat their staff however they want. The result, however, is that once the economy turns around, talented employees will leave as soon as they can. Daryl Wizelman says that to avoid this, employers have to show respect to their employees, during the good times and the bad. It’s as simple as giving warning if there are going to be layoffs to give those in danger time to look for another job and telling talented workers that they’ll be the first hired back when the economy turns around. This kinder approach is beneficial for both sides, giving employees a more comfortable environment to work in and keeps them loyal to their employers. Read more…

 

David Clemons & Michael Kroth on Managing Your Mobile Workforce

Keeping workers engaged, even when they're not in the office.

January 7, 2011 / Podcast # 11-01

David Clemons & Michael Kroth

It’s a challenge to lead any employee but when a large number of them are mobile and don’t even show up in the office, the stakes are raised even further. Today’s technology makes it easier but David Clemons and Michael Kroth want to remind you that cell phones and e-mail are tools, not a solution. The smartest leaders don’t just hand their employees a Blackberry and send them on their way; they figure out how to use those tools to engage their mobile workers and keep them motivated, everything a face-to-face leader would do, just at a distance. Read more…