Thinking ten minutes into the future.June 15, 2018 / Podcast # 18-11
“What’s your five year plan?” It’s a classic interview question that just isn’t relevant anymore, now that the market landscape can be radically different within months, never mind years. Allen Adamson and Joel Steckel, authors of the new book Shift Ahead, join us to talk about companies and brands that shifted their whole worldview to make sure they stayed relevant.
Allen Adamson a noted industry expert in all disciplines of branding and author of BrandSimple, BrandDigital and The Edge: 50 Tips from Brands That Lead. He is also Co-founder & Managing Partner of Metaforce, a firm dedicated to helping businesses diagnose growth strategies and nimbly execute programs in the face of market evolution.
Joel Steckel is professor of marketing and vice dean of doctoral education at NYU Stern School of Business. Joel has published numerous articles in publications including Journal of Marketing Research, Journal of Retailing, Marketing Science, Interfaces, and Journal of Consumer Research. He was the founding president of the INFORMS Society for Marketing Science.
Ways to keep track of all your great ideas.August 4, 2017 / Podcast # 17-31
If you want to be creative you have to keep a journal. It can be electronic or physical but you have to come up with a system for keeping track of all your ideas. So says Scott Berkun, author of The Dance of the Possible, who joins us with that and more tips on turning creative ideas into action.
How to unlock your creative side.April 7, 2017 / Podcast # 17-14
Ecstasis is an ancient Greek word that refers to non-ordinary states of consciousness. While not all methods of achieving ecstasis are work friendly, having access to higher thought processes to solve problems creatively is a skill any employer would be happy to encourage. Steven Kotler and Jamie Wheal, authors of the new book Stealing Fire, are here to talk about how to tap into these resources and also why so many CEOs keep going to Burning Man.
How video games became an instructional tool.March 17, 2017 / Podcast # 17-11
Good news! All that time you’ve spent playing video games is actually good for you. Asi Burak, coauthor, along with Laura Parker, of Power Play: How Video Games Can Change the World, is here to talk about how playing video games can be beneficial to learning as well as what other companies should be learning from the video game industry.
Create like an artist, think like an entrepreneurAugust 19, 2016 / Podcast # 16-19
Artists usually chose their profession for the love of the craft but if they don’t have some business skills they’re going to get left behind. William F Baker, co-author of The World’s Your Stage, published by AMACOM, has tips on how to brand yourself, how to assess your competition, and act like an entrepreneur.
Inspiring creativity, not stifling it.January 25, 2013 / Podcast # 13-02
It takes an understanding culture to foster creativity. Lina Echeverria, author of the new AMACOM book Idea Agent, knows how it feels to fight for creative input. Now that she’s in a leadership position, she does her best to make sure her teams don’t feel the same aggravation she’s experienced. Team members need to know they’re safe to vocalize their ideas and, even if those ideas aren’t eventually accepted, they feel heard.
Attracting, Developing and Retaining World Class TalentOctober 5, 2012 / Podcast # 12-20
Bill Conaty, former Senior VP of General Electric, sheds light on the qualities attributed to The Talent Masters , those individuals or companies who see talent development as a competitive edge and gave Bill the title for his book. In this episode of Edgewise, Bill explains that it is important to be able to learn and conform to change, offer the widest range of skills sets as possible, and seek out opportunities in lateral skill development over promotional moves. Listen and learn about the processes and assessment systems necessary to attract, develop, and retain world class talent.
Bill Conaty has served as senior vice president of human resources at General Electric (GE) for nearly 15 years, and knows a thing or two about assessing someoneâ€™s character. Under Conatyâ€™s leadership, his department became a key asset for former CEO Jack Welch, one of the most admired executives in recent American business history.
Geoff Vuleta, CEO of Fahrenheit 212, an â€œinnovating consultancy firmâ€ joins us on Edgewise to share some of his companies methods of creativity and innovation. Geoff describes two types of innovation: renovation innovation, which is the bulk of all innovation efforts, and transformational innovation, which is simply just everything else. You will also learn how to use these tools to help overcome a road block and spark an idea to begin creating.
Geoff Vuleta is CEO of Fahrenheit 212, a specialist consultancy that undertakes innovation assignments for companies including The Coca Cola Company, Warner Music Group, The Hershey Company, Procter & Gamble, Gucci Group, Diageo, and Samsung.
For additional training on this topic, consider these AMA seminars:
*Creativity and Innovation: Unleash Your Potential for Greater Success
*Developing Your Collaborative Skills
To learn more, read these AMACOM Books:
*The Power of Strategy Innovation, by Robert E. Johnston, J. Douglas Bate
*Something Really New, by Denis J. Hauptly
*Harvesting Intangible Assets, by Andrew J. Sherman