Stephen Wunker says most companies are innovating the wrong way. They’re making what their customers say they want. Instead they should be asking “why” their customers want those things and making a product the customer didn’t even know the needed. Today on Edgewise Stephen joins us to give examples of companies doing it right and to talk more about his book Jobs to Be Done, published by AMACOM.
Stephen Wunker worked with Clayton Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times.