In A World Gone Social: How Companies Must Adapt to Survive, co-authors Mark Babbitt and Ted CoinÃ© discuss social media as a change agent that is essentially marking a new era of business. They argue that companies who donâ€™t maintain a social media presence will eventually become obsolete due to the fact that they will have a more difficult time consistently progressing themselves based on customer needs. Now, customers have the ability, at any time, and very easily, to influence other customers by sharing their experiences, both good and bad that they have had with companies. The authors insist that companies who donâ€™t provide the best customer service possible, and treat people with respect no matter what medium, will be hurting their business irreparably.
Mark Babbitt is the CEO of YouTern, a community that enables those in career transition – from college students to workforce veterans – become highly employable by connecting them to high-impact internships, mentors and contemporary career advice. Mark also serves as President of SwitchandShift.com, a site and consultancy dedicated to leadership in the Social Age, and is CMO and a co-Founder of ForwardHeroes.org, a non-profit that assists military veterans successfully transition into the civilian workforce.
Ted CoinÃ© is a three-time CEO, and chairman and founder of switchandshift.com and a keynote speaker. CoinÃ© is an influential business expert and is very highly regarded for leadership, customer service, and social media influence by Forbes, SAP Business Innovation, and the Huffington Post. Ted plays an active role as a consultant for several companies, helping to make them more human-focused.