In her new book Accounting for the Numberphobic: A Survival Guide for Small Business Owners, Dawn Fotopulos attempts to reduce the number of small business failures by examining the struggles of owners attempting to turn their hobbies into jobs. Fotopulos argues that the key to success will not come from a constant attempt to attract new customers, but rather adopting a strategy in which owners successfully manage what they already have. Dawn believes that in order to be successful, owners must be able to first observe what has been going on in their business, while at the same time look ahead to predict possible outcomes in the near future.
Dawn Fotopulos is an entrepreneur who has helped over 400 small businesses. Dawn serves as the Associate Professor of Business at The Kingâ€™s College in NY in addition to appearing on MSNBCâ€™S â€œYour Businessâ€. Fotopulos is also the founder of bestsmallbizhelp.com, a site created to help struggling solopreneurs.