Anelia Varela on Better Business Writing

Most industry writing is, let’s face it, boring. Anelia Varela, US Director of The Writer, has made it her mission to change that. Listen in for her tips on how to make your business writing simpler, more effective, and stand out from all your competition. Also make sure to check out the archive of our on-demand webcast with Anelia here!

Anelia Varela came to New York from London to continue The Writer’s mission in life: to change organizations through the language they use. Heading up The Writer’s US office, Anelia is helping brands like Unilever, Cisco, Google, and Electronic Arts realize the power of words to change how people see them, stand out from the crowd, make their customers happier, shape their culture, and even make and save money in the process. Anelia’s thoughts and words have appeared in books, newspapers, design annuals, magazines, blogs, and up the sides of Guinness bottles. She was foreman of the Writing for Design jury at the 2014 D&AD Awards and chaired the Advanced Learning Institute’s Strategic Employee Engagement conference in New York in 2015.

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