Andy Sernovitz on successful word of mouth marketing
In the face of today's new technologies and communication channels, what's the most effective way to manage word of mouth?
September 14, 2007 / Podcast # 07-22
Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership.
For additional training on this topic, consider these AMA seminars:
Fundamentals of Marketing: Your Action Plan for Success
Aligning Marketing and Sales: Achieve Success Through Collaboration
Measuring and Maximizing Marketing ROI
AMA’s Advanced Course in Strategic Marketing
Developing and Executing a Customer-centric Strategy
For related reading from AMACOM Books:
Beyond Buzz by Lois Kelly
The Secrets of Word-of-Mouth Marketing by George Silverman
Be a Network Marketing Superstar by Mary and Wayne Christensen
