Anne Bahr Thompson on Brand Citizenship

Customers these look to brands to solve their own personal problems and also work towards solving wider global concerns: they want the paper towels that will clean up messes in the kitchen and also made sustainably so they don’t destroy the environment. Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit, is here to talk about aligning your purpose and your brand to win more customers but also to improve the world.
Named Trust Across America 2018 Top Thought Leader in Trust, Anne Bahr Thompson has been inspiring business leaders to use their brands as a motivating force for change for many years. A former executive director of strategy and planning and head of consulting at Interbrand, the world’s leading brand consultancy, Anne founded Onesixtyfourth, a boutique consultancy, to integrate cultural shifts & a social conscience into brand development. Her writings have appeared in Economist Books, hbr.org, The Guardian, PR News, AdMap, Brand Quarterly, Journal of Brand Strategy, Bloomberg News, and many other publications, and she has been interviewed about her cultural research on Fox Business.

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