Lior Arussy on Embracing Change

People love to talk about innovation but when it comes to actually changing how we work, suddenly everyone starts dragging their feet. Lior Arussy, author of Next is Now, joins us to talk about the different ways we resist change, how to spot that resistance, and eventually how to overcome it.

Lior Arussy is an author, visionary, consultant and creative catalyst in the areas of creating delightful customer  experiences and executing profitable customer strategies. For his thought leadership and contribution to the industry, Mr. Arussy received CRM Magazine’s “2003 Influential Leaders” award and served as a juror on Fast Company’s Customer First Awards 2005. Prior to establishing Strativity Group, Mr. Arussy held executive positions at Hewlett-Packard and other companies.

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