While many employers have traditionally viewed their younger employees as their most precious assets, the truth is that their more seasoned workers are often their most valuable. In his new book, Working Longer (AMACOM), William J Rothwell gives recruiters, managers, and trainers the tools they need to nurture and empower these vital employees. The book includes:

* creative strategies for recruiting retirees and developing a senior friendly workplace
* career and performance management techniques for effectively motivating and engaging older workers
* instructional design facilitation methods that will enable older workers to upgrade their skills.

About the Authors

William J. Rothwell, Ph.D. (State College, PA), is Professor-in-Charge of a graduate program in Workforce Education and Development at Penn State University. Diane Spokus (University Park, PA) is an adjunct instructor at Penn State University. Joel Reaser (Arlington, VA) is S. V. P. at the National Older Worker Career Center. Harvey Sterns, Ph.D. (Akron, OH) is the Director of the Institute for Lifespan Development and Gerontology at the University of Akron.

For additional training on this topic, consider these AMA seminars:

* Talent Management

For related reading from AMACOM Books:

* Working Longer by William J. Rothwell, Diane Spokus, Harvey Sterns, and Joel Reaser
* Generations at Work by Ron Zemke, Claire Raines, and Bob Filipczak
* The New Workforce by Harriet Hankin