Chris Kuenne & John Danner on Knowing Your Growth Type

Chris Kuenne & John Danner, co-authors of the new book Built for Growth, have created a new assessment for entrepreneurs and they can you to try it out. They’ve identified the four types of entrepreneurial leaders and how they work. Listen to the episode and then check out their quiz to put the curiosity of who you are in the context of building a business.

Chris Kuenne is a successful business builder, growth capital investor and member of Princeton University’s entrepreneurship faculty. Fascinated by the question of what motivates people to act as they do in a commercial context, he built Rosetta, a digital marketing firm where he and his colleagues translated insights about customer motivation into personalized sales and marketing techniques designed to accelerate growth. After Rosetta sold to the Publicis Group in 2011, he now teaches these techniques to his students at Princeton and applies them to drive the enterprise value of companies at Rosemark Capital, the private equity firm he founded.

John Danner – advisor, teacher, author and speaker – brings decades of entrepreneurial and professional experience to his global work with leaders and their organizations in many settings. He teaches at both UC Berkeley and Princeton, anchors executive education programs and keynotes conferences in innovation, entrepreneurship, strategy and leadership. He is the co-author of The Other ‘F’ Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure To Work, and his articles and interviews have appeared in leading media channels.

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