Keith McFarland on Turning Tough Times into Triumph

Why do many people and companies crumble in the face of difficulty, while others use adversity to bounce back even stronger?

October 30, 2009 / Podcast # 09-44

Keith McFarland

Bounce, by New York Times bestselling author Keith McFarland, is a leadership fable for those wary of fables, a story that rejects pat, heard-it-before advice, and shows how to use challenges to make both yourself and your organization stronger.

Keith McFarland is the bestselling author of The Breakthrough Company. McFarland is a leading business consultant whose client list includes Microsoft, Motorola, Morgan Stanley, Vans, House of Blues, and hundreds of small to midsize firms. A regular columnist for BusinessWeek, McFarland formerly served as CEO of technology firms Nivo International and Collectech Systems, and as a dean of the Pepperdine University School of Business.

For additional training on this topic, consider these AMA seminars:

* Strategic Agility and Resilience: Embracing Change to Drive Growth
* Igniting Commitment: Engaging Employees for Breakthrough Performance

 
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