Ken Gronbach on Population as a Market Trend

Robots will not replace us. Ken Gronbach is a demographer who has been proven right in the past and is here to assure us that automation is the future and also there will be enough jobs for humans. The world of work will change but there will always be a place for creative thinking.

Kenneth W. Gronbach is president of KGC Direct and a popular keynote speaker, known for his original demographic research and ability to forecast markets and societal trends. His perspectives are common sense, long term, very macro and very big picture. In a world where important decisions are diminished by shortsighted goals and quarterly reports, this caliber of accurate insight is an anomaly. As leader of KGC Direct, he is internationally recognized for his uniquely accurate theories and his capability for predicting and forecasting marketing and societal phenomenon. He is the author of numerous publications, including the books The Age Curve: How to Profit from the Coming Demographic Storm, Common Census: The Counter-Intuitive Guide to Generational Marketing and his latest, Upside: Profiting from the Profound Demographic Shifts Ahead.

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