Leonard Sherman on Considering Your Brand Long-Term

Customers needs are always changing. Even the most universal products get updated and each brand has to figure out how to change with the times. Leonard Sherman, author of If You’re in a Dogfight, Become a Cat!: Strategies for Long-Term Growth, joins us with lots of examples of companies doing it right and some of the ones who got it wrong.

Len Sherman brings over thirty years of business experience and academic research on 
growth strategy, innovation and entrepreneurship to Columbia Business School. Prior to teaching at Columbia, Dr. Sherman was a Senior Partner at
 Accenture, where he served in a variety of positions including President of two Business 
Process Outsourcing units: Accenture Procurement Solutions and Accenture Learning. At
Accenture, he also served as a founding General Partner of Accenture Technology
 Ventures, where he led Accenture’s investment activities in Supply Chain
Management, Procurement and eLearning. He sat on the Boards of Directors of five technology-based firms in the procurement, supply chain and eLearning domains. Prior to these positions Dr. Sherman also led Accenture’s Global Strategic Services Practice covering client services in the Automotive & Industrial Equipment, Transportation & Travel Services, Food & Consumer Package Goods, Retail and Pharmaceuticals/Medical Products industries.

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