Stephen M.R. Covey on Using Trust for a New Year of Success
Following the runaway success of his new book, America's leading expert on trust returns to share his insights for a new year.
January 4, 2008 / Podcast # 08-01
Stephen M. R. Covey is co-founder and CEO of CoveyLink Worldwide. He is the author of The Speed of Trust, which challenges the age-old assumption that trust is merely a soft, social virtue and instead demonstrates that trust is a hard-edged, economic driver—a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing. He advocates that nothing is as fast as the speed of trust and that the ability to establish, grow, extend, and restore trust with all stakeholders is the critical leadership competency of the new global economy. Covey passionately delivers that message and is dedicated to enabling individuals and organizations to reap the dividends of high trust. Audiences and organizations alike resonate with his informed, practical approach to real-time issues that affect their immediate and long-term performance.
Covey is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership development company in the world. Covey personally led the strategy that propelled his father’s book, Dr. Stephen R. Covey’s The 7 Habits of Highly Effective People, to one of the two most influential business books of the 20th Century, according to CEO Magazine. A Harvard MBA, he joined Covey Leadership Center as a Client Developer and later became National Sales Manager and then President & CEO.
Over the years, Covey has gained considerable respect and influence with executives and leaders of Fortune 500 companies as well as with mid- and small-sized private sector and public sector organizations he’s consulted. Clients recognize his unique perspective on real-world organizational issues based on his practical experience as a former CEO. Covey currently serves on the board/advisory board of several entities, including the Human Performance Institute—the leader in energy management technology—where he serves as Advisory Board Chairman.
In this week’s You’ve Been Spotted segment, Kevin Lee asks participants from AMA’s course Coaching and Counseling for Outstanding Job Performance” about their “Trust Resolution” for the new year. Listen to these participants share practices, tips and guidelines they’ve learned from the course.
For additional training on this topic, consider these AMA seminars:
Creating a Culture of Trust: Management Strategies That Get Results
Leadership and Team Development for Managerial Success
Leadership Skills for Supervisors
For related reading from AMACOM Books:
Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
The Art of Winning Commitment


