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Betty Shotton on the Principles of Liftoff Leadership

In the episode of Edgewise, Betty Shotton shares her experience as a serial entrepreneur, having founded and lead 6 companies. Betty recently authored Liftoff Leadership, in which she pinpoints the key qualities and attributes necessary to kick-start your leadership trajectory. Betty stresses her “pre-flight checklist,” and a series of assessments and questions, which she says allows leaders to identify their guiding principles. Listen as she shares a few of the ten principles noted in her book, including: altruism, balance, and possibility.

Betty Shotton has over 35 years experience as a CEO, Entrepreneur, and Leadership Consultant. Today she is the CEO & Founder of Liftoff Leadership LLC and a partner with Berkana Consulting Group. She has founded and led six companies in vacation rentals and aviation. One of these companies known today as ResortQuest International, a part of Wyndham Worldwide went public in 1998 (NYSE). She developed and led two regional airlines, SouthEast Air and SeaAir in her commitment to commercial air service for the OuterBanks of North Carolina and served on the Board Directors of Cape Air.

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