Seth Godin on the Death of Books and Rebirth of Ideas

One might assume that Seth Godin, having penned more than a dozen bestsellers and hailed as America’s greatest marketer, has found a magic formula and is sticking with it. However, in his new e-book “Poking the Box,” Seth shatters logic by encouraging readers to give the book away, exposing an ambition to develop minds, not dollars. In this episode of Edgewise, Seth expounds on why the exchange of content via new media is more than a means to make a living, and how to leverage it to ultimately make an impact.

As an entrepreneur, Seth has founded dozens of companies, most of which failed. Yoyodyne, his first internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.
His latest company, Squidoo.com, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.

For additional training on this topic, consider these AMA seminars:

*Creativity and Innovation: Unleash Your Potential for Greater Success
*Making Sense of Web 2.0: Leveraging Social Media in Your Organization
*The 21st Century Global Leader

To learn more, read these AMACOM Books:

*The Innovation Killer, by Cynthia Barton Rabe
*Turn Your Great Idea into the Next Big Thing , by Peter Gloor
*Secrets of the Marketing Masters, by Dick Martin

Tags: , ,

Comments are closed.