For businesses and investors, there’s no doubt about it. The smart money is going green. And the growing movement towards ecologically forward thinking companies is quickly becoming bigger and bigger. What may be surprising to some is that the socially responsible organizations aren’t just doing the right thing for the environment. They’re also paying off financially, making their investors money and increasing the bottom line.

Investing in a Sustainable World (AMACOM) by Dr. Matthew J. Kiernan offers clear proof, through facts, figures, and hard documentation, that “going green” leads directly to better stock market performance…and that investors and companies who ignore it will, in fact, lose money. The book reveals the most powerful global mega­trends—from the ongoing focus on emerging markets to natural resource depletion—which are transforming the very basis on which companies will compete, and offers an approach to sustainability-enhanced investing beneficial to both investors and companies.

Dr. Kiernan is Founder and Chief Executive of Innovest Strategic Value Advisors Inc. It’s the number one rank sustainability investment research firm in the world with office in New York, Tokyo, London, Paris, Sydney, San Francisco, and Toronto. He previously served as a Director of the World Business Council for sustainable development. And in 2008 Dr. Kiernan spoke to the second time at the … for the second time at the prestigious World Economic Forum in Davos, Switzerland.

For additional training on this topic, consider these AMA seminars:

* The 21st Century Global Leader

To learn more, read these AMACOM Books:

Investing in a Sustainable World by Matthew J. Kiernan