Archives from February 2015

Chris Yeh and Ben Casnocha on the Employee’s Tour of Duty

Truly understanding what your team is trying to accomplish.

February 20, 2015 / Podcast # 15-04

Chris Yeh and Ben Casnocha

In the book The Alliance: Managing Talent in the Networked Age authors Chris Yeh and Ben Casnocha, along with Reid Hoffman talk about the relationship between managers and employees and why an alliance-style of communication between the two parties is the most beneficial. They refer to this style as the “Tour of Duty” Model. This type of communication consists of a mission objective, which gives the employee a better understanding of what he or she is trying to accomplish. Managers and employees can use this objective as a tool to determine what each party will eventually attain at the conclusion of the process. One of the most important aspects of the tour of duty model is to set a realistic time period over which the objective gets completed. Another interesting topic discussed in the book is how companies use their employees as “nodes” to gather information about the outside business industry. This can be done by observing other professional’s connections and networks. Yeh and Casnocha believe this can be done by using in-depth networking to maintain up to date company alumni relations. These alumni can help in recruiting, giving feedback, and in referring business.

Chris Yeh is the VP Marketing for PBworks, co-founder and General Partner of Wasabi Ventures, and has been working with high-tech startups since 1995. He has written over 2,000 posts on topics ranging from the psychology of entrepreneurship to achieving happiness in Silicon Valley. Previously, he was the first investor in and interim CEO of Ustream.TV.

Ben Casnocha is an American writer and entrepreneur, based out of San Francisco, California. Casnocha is founder of Comcate, an e-government technology firm, and the author of three books, including the New York Times bestseller The Start-Up of You. He is a keynote speaker at many business events and conventions. In 2006, BusinessWeek named Casnocha one of America’s best young entrepreneurs.

 

Noah Fleming on Enduring Customer Loyalty

On finding - and keeping - the right customers.

February 6, 2015 / Podcast # 15-03

Noah Fleming

In Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving (published by AMACOM), author Noah Fleming explains how constantly searching for new customers is not a solution for new business. Fleming argues that customer loyalty is built through proper marketing that balances getting new customers and keeping existing ones. The purpose of the book is to give managers the steps needed to find their right sense of balance.

Noah Fleming helps clients dramatically and rapidly increase sales, multiply profits, and maximize customer value as CEO and founder of Fleming Consulting & Co. He is a regular contributor for publications such as Fast Company, Forbes, and the New York Times.