Archives from September 2014

Alan Trefler on Keeping an Eye on Consumers

Fulfilling the changing desires of your customers.

September 19, 2014 / Podcast # 14-19

Alan Trefler

In his new book, Build for Change: Revolutionary Customer Engagement through Continuous Digital Innovation, Alan Trefler discusses the divergence that is becoming more and more visible between successful leading companies and the not so successful companies. Trefler argues that consumers are becoming more empowered and are gaining the upper hand against big businesses that provide essential services for them. Trefler says that it is now up to companies to start determining the intent of the customer, and what keeps them coming back for more. To do this, companies must leave behind traditional management approaches and adopt a new system which looks at customers holistically.

Alan Trefler is the founder, CEO, and chairman of Pegasystems. He attended Darthmouth College where he majored in Economics and Computer Science. In 2009 he was named American Business awards Software CEO of the Year and in 2011 the Massachusetts technology leadership council named him Public Company CEO of the year.

 

Dawn Fotopulos and How to Get Comfortable with Accounting

How to manage your own accounting and get your business back on track.

September 5, 2014 / Podcast # 14-18

Dawn Fotopulos

In her new book Accounting for the Numberphobic: A Survival Guide for Small Business Owners, Dawn Fotopulos attempts to reduce the number of small business failures by examining the struggles of owners attempting to turn their hobbies into jobs. Fotopulos argues that the key to success will not come from a constant attempt to attract new customers, but rather adopting a strategy in which owners successfully manage what they already have. Dawn believes that in order to be successful, owners must be able to first observe what has been going on in their business, while at the same time look ahead to predict possible outcomes in the near future.

Dawn Fotopulos is an entrepreneur who has helped over 400 small businesses. Dawn serves as the Associate Professor of Business at The King’s College in NY in addition to appearing on MSNBC’S “Your Business”. Fotopulos is also the founder of bestsmallbizhelp.com, a site created to help struggling solopreneurs.