Archives from June 2012

Dick Martin on Adapting to a Diversified World

Understanding and Targeting New Demographics

June 29, 2012 / Podcast # 12-13

Dick Martin

Dick Martin joins us on Edgewise to discuss his latest book Otherwise: The Wisdom You Need To Succeed In A Diverse World. The main theme of this book is that businesses must strive to better understand people unlike themselves, and why this ability is now more important than ever. Dick touches on the three steps he describes in his book for businesses such as Fox News and MSNBC to adapt to the flux in society. He also discloses who he deems the most innovative marketers in the world.

Dick Martin is a business writer specializing in marketing and public relations. He has written articles for the Harvard Business Review, BusinessWeek.com, the Conference Board Review, Leader to Leader, the Journal of Business Strategy, and the PR Encyclopedia. He is also a frequent speaker to business and student groups. Martin was executive vice president of public relations, employee communications and brand management for AT&T from 1997 to 2003, capping a 32-year career with the company. He was also chairman of the AT&T Foundation.

For additional training on this topic, consider these AMA seminars:
*AMA’s Advanced Course in Strategic Marketing
*Strategic Agility and Resilience: Embracing Change to Drive Growth
*Communicating Up, Down and Across the Organization

To learn more, read these AMACOM Books:
*Leading with Cultural Intelligence, by David Livermore, Ph.D.
*Building a House for Diversity, by R. Roosevelt Thomas, Marjorie I.
*The Cultural Intelligence Difference, by David Livermore, Ph.D.

 

Paul Laudicina on Continuous Organizational Transformation

Rebuilding Your Business Model Successfully

June 15, 2012 / Podcast # 12-12

Paul Laudicina

Paul A. Laudicina, chairman of A.T. Kearney, joins us on Edgewise to discuss the transformation of the company, from subsidiary of a global service firm to a management owned company, and many of the lessons he learned along the way. Paul shares the steps he took to rebuild the company’s business model and reconstitute the organization. He explains the importance of aligning a common set of values and principles unique to your DNA, having a robust strategic planning process which considers all variables, and an organizational culture that is clearly identifiable from the outside looking in. He stresses that it is a continuous process of change and to be prepared to shift direction as required by the business environment and its conditions.

Paul A. Laudicina is Managing Partner and Chairman of the Board of global management consulting firm A.T. Kearney, a position he has held since 2006. He is also the founder and chairman of the firm’s Global Business Policy Council, a forum of CEOs and thought leaders focused on assessing global strategic opportunities and risk management. He was named to Consulting Magazine’s annual ranking of the Top 25 Most Influential Consultants in 2005 and, again, in 2007. He is the author of a number of articles and books on global strategic issues, including World Out of Balance: Navigating Global Risks to Seize Competitive Advantage (McGraw-Hill, 2005). His upcoming book, Beating the Global Odds: High-Stakes Decision Making for Success will be released in September 2012.

For additional training on this topic, consider these AMA seminars:
*Strategic Planning
*AMA’s Advanced Financial Modeling and Forecasting Workshop
*Successful Product Management

To learn more, read these AMACOM Books:
*Facilitating Project Performance Improvement, by Jerry Julian
*Investing in a Sustainable World, by Matthew J. Kiernan
*Transforming Performance Measurement, by Dean R. Spitzer, Ph.D.

 

Jim Collins and Mort Hansen On Flourishing in Uncertainty

A New Look at Surviving Unstable Environments

June 1, 2012 / Podcast # 12-11

Jim Collins and Mort Hansen

Jim Collins and Mort Hansen, co-authors of the book Great By Choice, discuss their research on fundamental business concepts and why some companies excel in chaos, turbulence, and uncertainty while others do not. Jim describes it as the most fascinating analysis that he’s ever been associated with in nearly twenty five years of research. Some of those fascinating insights include the role of luck and innovation, their “triad of behaviors”, as well as firing your “bullets” and then firing your “cannonballs.” Companies like IBM, Microsoft, Southwest and Pacific Airlines have used these techniques with great success.

Jim Collins is the coauthor of Built to Last: Successful Habits of Visionary Companies. Formerly a lecturer at the Stanford Graduate School of Business, he jettisoned a traditional academic career in order to chart his own path. Today, he operates a management research laboratory in Boulder, Colorado. Previously, Collins held positions at McKinsey & Company and Hewlett-Packard.

Morten T. Hansen is a management professor at the University of California, Berkeley (School of Information), and at INSEAD. Formerly a professor at Harvard Business School, Morten holds a PhD from Stanford Graduate School of Business, where he was a Fulbright scholar. He is the author of Collaboration and the winner of the Administrative Science Quarterly Award for exceptional contributions to the field of organization studies. Previously a manager with the Boston Consulting Group, Morten consults and gives talks for companies worldwide.

For additional training on this topic, consider these AMA seminars:
*Managing Chaos: Tools to Set Priorities and Make Decisions Under Pressure
*Managing Chaos: Dynamic Time Management, Recall, Reading and Stress Management Skills for Administrative Professionals
*Confronting the Tough Stuff: Management Skills for Supervisors

To learn more, read these AMACOM Books:
*Leading at the Edge, by Dennis N. T. Perkins, Margaret P. Holtman, Paul R. Kessler, Catherine McCarthy
*Breakthrough!, by Paul Kurnit, Steve Lance