Archives from May 2012

Scott Belsky on his Principles of Success

Collaborative Methods for Moving Forward

May 18, 2012 / Podcast # 12-10

Scott Belsky

Scott Belsky, founder and CEO of the Behance Network and author of Making Ideas Happen, joins us on Edgewise to discuss practicing and maintaining his principles of success. Flat organizations such as Behance divide responsibility and ownership over specific tasks and empower people on all levels of the organization to make the final call. Sharing ideas liberally is the best practice he has observed working among people across multiple organizations in multiple industries. It’s like the human body’s natural immune system: it kills off anything new. So to maintain the rapport of a team we need to remain alert and consider the ideas and input of everyone.

Scott Belskyis a speaker, writer, and entrepreneur with a focus on the creative industries. As the founder and CEO of Behance, he oversees the Behance Network, the world’s leading platform for creative professionals with millions of visitors every month. Scott is also the author of the national bestselling book Making Ideas Happen.

For additional training on this topic, consider these AMA seminars:
*Aligning Marketing and Sales: Achieve Success Through Collaboration
*Leadership and Team Development for Managerial Success
*Achieving Leadership Success Through People

To learn more, read these AMACOM Books:
*The Language of Success, by Tom Sant
*Communication Skills for Project Managers, by Michael Campbell
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Dr. Betsy Kruger on Finding and Targeting Your Star Customers

Applying Pareto’s Principle to Your Brand

May 4, 2012 / Podcast # 12-09

Dr. Betsy Kruger

Dr. Betsy Kruger, author of the book Top Market Strategy: Applying the 80/20 Rule, explains how businesses can use this system to quadruple their profits. She also discusses a commonly overlooked but, key factor in increasing profit, customer loyalty. She stresses the importance of gaining quality customer relations as opposed to mere mass. Dr. Kruger explains how to identify the customers in the top 20% and how to specifically target them with your marketing strategy. She shares insight on how companies such as Subway and Harley Davidson have used this method to create a win-win scenario for the brand and consumer.
Dr. Betsy Kruger is a widely recognized expert in marketing strategy. Professors are adopting her book, Top Market Strategy: Applying the 80/20 Rule. She writes, speaks, and consults on 80/20 topics. The Better Business Bureau has accredited her company, Strategic Power. Starting with the University of Chicago, Dr. Kruger has managed many marketing projects for leading corporations in consumer industries. She developed and sold analytical software in over forty countries. Her mission is to empower prosperity, one business at a time. Dr. Kruger has taught thousands of managers how to be more successful in business.
For additional training on this topic, consider these AMA seminars:
*Fundamentals of Marketing: Your Action Plan for Success
*Strtegic Agility and Resilience: Embracing Change to Drive Growth
*AMA’s Advanced Course in Strategic Marketing

To learn more, read these AMACOM Books:
*Pricing for Profit, by Dale Furtwengler
*Exceptional Service, Exceptional Profit, by Leonardo Inghilleri, Micah Solomon
*Now, Build a Great Business!, by Mark Thompson, Brian Tracy