Archives from November 2011

Davia Temin on the 10 Don’ts of Corporate Social Media

Strengthening your brand through smarter online communication

November 18, 2011 / Podcast # 11-46

Davia Temin

According to Davia Temin, companies cannot be hesitant about expanding their online presence, but it is important they avoid the social media pitfalls that have spelled disaster for numerous firms. In this episode of Edgewise, Davia shares her “10 Don’ts of Corporate Social Media,” which explain the dangers of over marketing, automated messages, and abandoning unsuccessful initiatives in cyberspace. Listen and learn how to develop authentic and responsible communication that engages customers and keeps them coming back for more.

Davia Temin is Founder and CEO of Temin and Company which advises global companies’ boards, CEOs, and leadership teams on reputation of crisis management, marketing and media strategy, leadership communications and thought leadership. She is also a first Vice Chair of the Board of Girl Scouts of the U.S.A., Chair of the Board of Video Volunteers, and serves on the advisory boards of the Knight-Bagehot Fellowship at Columbia Journalism School, and ProPublica in Harvard Kennedy School’s Women’s Leadership Board.

For additional training on this topic, consider these AMA seminars:

*Social Media for Managers: New Tools for Communication, Innovation and Collaboration
*Making Sense of Web 2.0: Leveraging Social Media in Your Organization
*Leveraging Social Media to Engage Customers and Build Your Brand

To learn more, read these AMACOM Books:

*The On-Demand Brand, by Rick Mathieson
*Digital Engagement, by Leland Harden and Bob Heyman
*Web Copy That Sells, by Maria Veloso

 

Mark Stevens on Declaring War on Yourself

Determining “why” is key to thrilling customers

November 11, 2011 / Podcast # 11-45

Mark Stevens

When profits fall, dysfunction rises and morale flounders. According to Mark Stevens, author of Your Company Sucks: It’s Time to Declare War on Yourself, the first step of recovery is introspection. Mark asserts that great leaders pinpoint and take responsibility for their personal shortcomings and those of the company. Listen as he lays out the primary issues at the core of business failures, how to rectify them, combat complacency, and revive an organization. Read more…

 

Kristi Hedges on Establishing Executive Presence

How to stand out and expand your influence

November 4, 2011 / Podcast # 11-44

Kristi Hedges

Strong leaders have a notable presence, which Kristi Hedges, author of The Power of Presence defines as the quality to connect and inspire others. According to Kristi, anyone can refine their presence and become a leader in their domain through commitment and authenticity. Kristi explains how to perform a “presence audit” to assess how others perceive you and how to apply that feedback towards developing a unique professional reputation. Listen and discover how to take initiative, be a visionary, and lead.

Read more…