Archives from August 2011

Robert Bloom on Winning Customer Preference

Engaging consumers in an age of declining loyalty

August 26, 2011 / Podcast # 11-34

Robert Bloom

It’s 3:00 a.m. Do you know what your customer wants? According to Robert Bloom, author of The New Experts: Win Today’s Newly Empowered Customers at Their Four Decisive Moments, your customer is one second of Smartphone research and a twitter review away from being on to the next brand. Robert explains why anticipating the “3:00 a.m. nightmare” and nailing several make or break, now or never moments throughout the customer experience is the key to making your brand their preference.
Read more…

 

Bill Holland on Cracking the New Job Market

August 19, 2011 / Podcast # 11-33

Bill Holland

What do Food network star Paula Dean and waste management mogul Sidney Torres have in common? They bred their super successful brands out of hardship, career expert, Bill Holland explains in this episode of Edgewise. Bill shares strategies from his new book, Cracking the New Job Market: The Seven Rules for Getting Hired in Any Economy (AMACOM), and lays out how to represent yourself as a professional brand that clearly defines your value as congruent with what employers are recruiting for.
Read more…

 

Scott Eblin on Executive Success

August 12, 2011 / Podcast # 11-32

Scott Eblin

Statistics show that almost half of new executives do not make two years in their roles. Why is this? In this episode of Edgewise, Scott Eblin, Executive Coach, and author of The Next Level: What Insiders Know about Executive Success, answers this question. Scott shares insight from his experience coaching senior execs that have transcended the unspoken roadblocks and outlines which behaviors to shed and which to adopt in order to make a lasting mark as a leader.
Read more…

 

Conant and Norgaard on the Leadership Touch

Using the head, heart, and hands to create new leaders

August 5, 2011 / Podcast # 11-31

Doug Conant and Mette Norgaard

“Everyone has experienced the pleasure of working with someone who is learning and growing and everyone has experienced the pain of working with someone who is not,” affirms Douglas Conant, CEO of Campbell’s Soup. Doug with strategic leadership expert, Mette Norgaard, Ph.D, co-authored Touch Points: Creating Powerful Leadership Connections in the Smallest of Moments, which is a call to action for executives and managers to commit to employee development. Mette’s research and metrics based assertion is that touch points, strategic, meaningful interactions, are what galvanize people to make ideas happen and ultimately drive success. Listen as Doug and Mette explain how these hands on investments in their employees, translate into exponential returns for companies.
Read more…