Archives from March 2010

Nilofer Merchant on Real Collaboration

How collaboration can create a stronger workforce.

March 26, 2010 / Podcast # 10-13

Nilofer Merchant

Management gurus have always said “people matter.” But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the best way to create a winning strategy, which she details in her book. “The New How: Creating Business Solutions Through Collaborative Strategy.” Read more…

 

Phil Geier on the Creation of Advertising

How modern advertising was created and how it can sustain businesses today.

March 19, 2010 / Podcast # 10-12

Phil Geier

Before there was the hit TV show Mad Men, before Coca Cola was the real thing, before branding became a marketing buzzword, there was Phil “Deals” Geier. The story of how this visionary, who created the modern advertising holding company and brought The Interpublic Group from $500 million to $5.6 billion in revenues, is shared for the first time in SURVIVE TO THRIVE: Sustaining Yourself, Your Brand, and Your Business from Recession to Recovery. In addition to sound business wisdom, SURVIVE TO THRIVE reveals an insider’s take on the glamorous real world of 1960s and 70s advertising and features a veritable who’s who of mid-20th century luminaries. Read more…

 

Marc Cugnon and Alaina Love on Finding Your Passion at Work

How to build a deeper connection between what we're paid to do and what we love to do.

March 12, 2010 / Podcast # 10-11

Marc Cugnon and Alaina Love

Smart managers know how to engage their employees. The best way to do that is to engage their passions and access what they care about. That gets employees to care about their work and learn to enjoy it. Marc Cugnon and Alaina Love have devised a system for how to determine what drives employees’ passions. Read more…

 

Bill Capodagli on Innovating the Pixar Way

March 5, 2010 / Podcast # 10-10

Bill Capodagli

With films like Toy Story and Wall-E, Pixar is the most prominent animation studio in the world. There is still a business to run and Bill Capodagli says that they approach that with the same innovation that they use on their films. Read more…