Archives from February 2009

Paddy Miller on Mission Critical Innovation

How to escape from "Innovation Island".

February 27, 2009 / Podcast # 09-09

Paddy Miller

Paddy Miller is professor of Managing People in Organizations at IESE Business School. Dr. Miller is the author of a recent book, Mission Critical Leadership. Dr. Miller’s specializes in leadership, change management, and innovation, with a focus on multinational organizations. Dr. Miller has become extensively involved in the challenges faced by organizations during the transition to globalization. Read more…

 

Tim Sanders on How Companies Profit from Doing Good

When a company enriches people, communities and the environment, it can enrich its bottom line.

February 20, 2009 / Podcast # 09-08

Tim Sanders

In a follow-up to his popular 2008 Edgewise interview , Tim Sanders talks about how the “make a difference” factor is revolutionizing brand building, and how companies not paying attention to this change in marketing and mission branding are at the verge of obsolescence. Sanders offers practical advice every individual and company can use to make the world a better place–now and in the future. Read more…

 

J. Byrne Murphy on the Best Ways to Do Business Overseas

A real life international adventure story, and what we can learn from it.

February 13, 2009 / Podcast # 09-07

J. Byrne Murphy

When J. Byrne Murphy moved to France in the early 1990s to launch the European division of MacArthur Glen, a company that operates high fashion outlet malls, he was sure the venture would be a slam dunk. The MacArthur Glen concept had been a tremendous success in America, and the fashion loving European market seemed like a natural fit. But, as he describes in his new book, Le Deal: How a Young American, in Business, in Love, and in Over His Head, Kick-Started a Multibillion Dollar Industry in Europe, what Murphy didn’t realize was that he was walking into a political, perfect storm of anti American sentiment and protectionist policies that included the Prime Minister of France declaring a moratorium on all new retail development across the country. Read more…

 

John Quelch on Best Marketing Practices in a Recession

Why marketing matters during tough times, and what methods actually work.

February 6, 2009 / Podcast # 09-06

John Quelch

John Quelch is the author of Greater Good: How Good Marketing Makes for Better Democracy. John was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and Louella Miles. A professor at Harvard Business School since 1979, he is known worldwide for his research on global marketing, global branding and marketing communications. Read more…