Ed Koch

In his three terms as mayor, Ed Koch brought the city of New York out of bankruptcy, created a renowned housing program, and paved the way to the city’s ongoing economic and cultural prosperity. How did he rise from relative obscurity to become an enduring icon of America’s largest city?

In his new book Buzz: How to Build It and Win With It (AMACOM), Koch shares the secrets of his success that will help readers everywhere become masters of self-marketing. With his legendary candor and in-your face style, he reveals how anyone can use his techniques to attract the right kind of attention in order to achieve positive and lasting results.

For additional training on this topic, consider these AMA seminars:

Projecting a Positive Professional Image
The Power of PR: Keys to Public Relations Success
Communicating Up, Down and Across the Organization
Storytelling: How to Lead and Inspire Through the Use of Stories
AMA’s Advanced Course in Strategic Marketing

For related reading from AMACOM Books:

Buzz: How to Build It and Win With It By Ed Koch
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing By Lois Kelly

 

 Standard Podcast [19:21m]: Play Now | Play in Popup | Download