Howard Behar on Committing to a Great Culture

A lot of people pay lip service to culture or say they’ll work on getting a great culture later. According to Howard Behar there is no later, the time for great culture is now. The former president of Starbucks is here to motivate you to create a mission statement to improve your daily work for your team and your company today.

Howard Behar is former president of Starbucks Coffee Company International and the author of It’s Not About The Coffee: Leadership Principles from a Life at Starbucks

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