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Dick Martin on Adapting to a Diversified World

Understanding and Targeting New Demographics

June 29, 2012 / Podcast # 12-13

Dick Martin

Dick Martin joins us on Edgewise to discuss his latest book Otherwise: The Wisdom You Need To Succeed In A Diverse World. The main theme of this book is that businesses must strive to better understand people unlike themselves, and why this ability is now more important than ever. Dick touches on the three steps he describes in his book for businesses such as Fox News and MSNBC to adapt to the flux in society. He also discloses who he deems the most innovative marketers in the world.

Dick Martin is a business writer specializing in marketing and public relations. He has written articles for the Harvard Business Review, BusinessWeek.com, the Conference Board Review, Leader to Leader, the Journal of Business Strategy, and the PR Encyclopedia. He is also a frequent speaker to business and student groups. Martin was executive vice president of public relations, employee communications and brand management for AT&T from 1997 to 2003, capping a 32-year career with the company. He was also chairman of the AT&T Foundation.

For additional training on this topic, consider these AMA seminars:
*AMA’s Advanced Course in Strategic Marketing
*Strategic Agility and Resilience: Embracing Change to Drive Growth
*Communicating Up, Down and Across the Organization

To learn more, read these AMACOM Books:
*Leading with Cultural Intelligence, by David Livermore, Ph.D.
*Building a House for Diversity, by R. Roosevelt Thomas, Marjorie I.
*The Cultural Intelligence Difference, by David Livermore, Ph.D.

 

Dr. Betsy Kruger on Finding and Targeting Your Star Customers

Applying Pareto’s Principle to Your Brand

May 4, 2012 / Podcast # 12-09

Dr. Betsy Kruger

Dr. Betsy Kruger, author of the book Top Market Strategy: Applying the 80/20 Rule, explains how businesses can use this system to quadruple their profits. She also discusses a commonly overlooked but, key factor in increasing profit, customer loyalty. She stresses the importance of gaining quality customer relations as opposed to mere mass. Dr. Kruger explains how to identify the customers in the top 20% and how to specifically target them with your marketing strategy. She shares insight on how companies such as Subway and Harley Davidson have used this method to create a win-win scenario for the brand and consumer.
Dr. Betsy Kruger is a widely recognized expert in marketing strategy. Professors are adopting her book, Top Market Strategy: Applying the 80/20 Rule. She writes, speaks, and consults on 80/20 topics. The Better Business Bureau has accredited her company, Strategic Power. Starting with the University of Chicago, Dr. Kruger has managed many marketing projects for leading corporations in consumer industries. She developed and sold analytical software in over forty countries. Her mission is to empower prosperity, one business at a time. Dr. Kruger has taught thousands of managers how to be more successful in business.
For additional training on this topic, consider these AMA seminars:
*Fundamentals of Marketing: Your Action Plan for Success
*Strtegic Agility and Resilience: Embracing Change to Drive Growth
*AMA’s Advanced Course in Strategic Marketing

To learn more, read these AMACOM Books:
*Pricing for Profit, by Dale Furtwengler
*Exceptional Service, Exceptional Profit, by Leonardo Inghilleri, Micah Solomon
*Now, Build a Great Business!, by Mark Thompson, Brian Tracy

 

Robert Kaplan’s Roadmap to Effective Leadership

Asking the Critical Questions

March 9, 2012 / Podcast # 12-05

Robert Kaplan

In this edition of Edgewise Robert Kaplan, author of What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential, describes the importance of self-management in creating a superb work culture. Robert explains the role of giving and taking honest feedback and which questions you need to ask yourself and which to ask colleagues across all levels of management. Tune in and also learn tips from Robert’s leadership roadmap, including determining when it is ok to say “no” and how to take ownership of your leadership pipeline.
Robert Kaplan is a professor of management practice at Harvard Business School, as well as a co-chairman of Draper Richards Kaplan Foundation, a global venture philanthropy firm. He advises numerous companies around the world. Prior to joining Harvard in 2005, Robert was vice chairman of the Goldman Sachs Group.
For additional training on this topic, consider these AMA seminars:
*Stepping Up to Leadership: A Course for Administrative Professionals
*Leadership and Team Development for Managerial Success
*Preparing for Leadership: What it Takes to Take the Lead

To learn more, read these AMACOM Books:
*The Little Book of Leadership Development, by Scott J. Allen, Mitchell Kusy
*The AMA Handbook of Leadership, by Marshall Goldsmith, John Baldoni, Sarah McArthur
*The Bible on Leadership, by Lorin Woolfe

 

George Anders on Finding Exceptional Talent

Adopting New Tactics for Efficient Recruiting

January 27, 2012 / Podcast # 12-02

George Anders

What changes should your organization consider in order to get the most out of the recruitment process? New York Times bestselling author, George Anders, discusses this in his new book entitled, The Rare Find: Spotting Exceptional Talent Before Everyone Else. George emphasizes the importance of new technologies and social networking and how they play a critical role in finding all stars for your organization. In addition, George explains why testing and assessments are key elements of the recruiting process to build a strong team and corporate culture. Listen and learn as George shares how highly successful organizations such as GE, Facebook, and the U.S. Army identifying, recruit, and cultivate top performers.
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Michael Beer on Higher Ambition Leadership

Encouraging economic and social growth through management

December 16, 2011 / Podcast # 11-50

Michael Beer

Dr. Michael Beer, co-author of Higher Ambition: How Great Leaders Create Economic and Social Value, challenges the convention of business leaders to be driven primarily by profit. In this episode of Edgewise, Michael explains how today’s most prosperous leaders are investing in their employees as social capital, encouraging them to think of customers outside of a transactional context and build valuable relationships. He discusses the importance of defining the direction of an organization in alignment with specific core beliefs , inspiring managers, employees, and customers to work towards a greater good. Read more…

 

Christine Eberle on Social Media and Corporate Culture

Sparking conversations and empowering ideas

October 21, 2011 / Podcast # 11-42

Christine Eberle

Although corporations recognize social media as a powerful tool for talent recruitment, customer engagement and sharing information, many organizations find their social media initiatives fail. According to Christine Eberle, contributor to The Social Media Management Handbook, this is often due to executive resistance or lack of collaboration across a multi-generational workforce. In this episode of Edgewise, Christine explains how companies can overcome these hurdles and leverage social media to facilitate conversations across silos, creating an inspired, engaged and aligned corporate culture.

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Ray Schwemmer and Rick Havrilla

In an age of hacking an leaking, managers have lot’s to consider when it come to collaboration technology. Ray Schwemmer and Rick Havrilla are co-authors of Dynamic Collaboration: How To Share Information, Solve Problems, and Increase Productivity Without Compromising Security, a new book which details how corporations can seamlessly and securely integrate tools that encourage employees to work together. Listen and discover how to enhance communication, and create an efficient flow of information.
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Susan Reed on the Power of Corporate Diversity

September 16, 2011 / Podcast # 11-37

Susan Reed

In the age of increasing globalization, corporate diversity in America remains relevant. Studies have shown that companies with greater diversity at the executive level outperform their competitors. In this episode of Edgewise, Susan Reed, author of The Diversity Index, explains ways employers are leveraging diversity by empowering their employees to create new products and explore untapped markets as well as how to broaden their spectrum of emerging leaders.
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Stefan Swanepoel on Leveraging Your Animal Instincts

An organic approach to thriving in the corporate jungle

September 9, 2011 / Podcast # 11-36

Stefan Swanepoel

Here’s a serious question: Are you an elephant or a crocodile? According to author and businessman Stefan Swanepoel, the answer could determine your career path and level of success. Stefan’s latest book Surviving Your Serengeti: 7 Skills to Master Business & Life is a New York Times best-seller that uses animals and their characteristics as metaphors for professionals and their skills and competencies. Listen to identify and unleash your inner beast.
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Al Pittampalli on the Modern Meeting

Saving time and making decisions

September 2, 2011 / Podcast # 11-35

Al Pittampalli

Meetings are a staple of our work lives that can be an inefficient drain of time, resources and creativity. Al Pittampalli is the author of Read This Before Our Next Meeting, which outlines a fresh methodology to the meeting structure. The “modern meeting” encourages preparedness, speed, and results. Listen and discover how to make meetings fueled by action instead of delaying what needs to get done.
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