Trends
Christine Eberle on Social Media and Corporate Culture
Sparking conversations and empowering ideas
October 21, 2011 / Podcast #
Although corporations recognize social media as a powerful tool for talent recruitment, customer engagement and sharing information, many organizations find their social media initiatives fail. According to Christine Eberle, contributor to The Social Media Management Handbook, this is often due to executive resistance or lack of collaboration across a multi-generational workforce. In this episode of Edgewise, Christine explains how companies can overcome these hurdles and leverage social media to facilitate conversations across silos, creating an inspired, engaged and aligned corporate culture.
Carol Sanford on the Responsible Business
A holistic approach to creating sustainability
July 29, 2011 / Podcast # 11-30
It’s tough for corporations to strike the right chord of corporate responsibility today’s fickle economic climate. While more companies are starting green initiatives to project a positive public image, they are also cutting back on employee development. Carol Sanford, CEO of InterOctave Development Group and author The Responsible Business: Reimagining Sustainability and Success, contends that this kind of dissension creates a less than harmonious corporate culture, which ultimately leads to failure. In this episode of Edgewise, Carol explains that creating sustainability is not about outlining strategies and processes to hopefully yield return. It’s about identifying your business mantra and making sure every aspect of the business is conducted in this spirit. Read more…
Stephen Wunker on Capturing New Markets
Noticing the nooks and exploiting the crannies
July 8, 2011 / Podcast # 11-27
Exxon is to kerosene as Nintendo Wii is to Atari. In his book Capturing New Markets, Stephen Wunker expounds on the premise that with every successful new product, platform or medium, comes an underrepresented audience to be tapped into. Stephen explicitly explains how to leverage innovation for market domination.
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Elizabeth Harrin on Emerging Social Media Technology
Communicating without breaking the bank or breaking a sweat.
July 1, 2011 / Podcast # 11-26
Social media has emerged over the last decade as the most prominent online presence; very few websites are static pages with no updates or interaction anymore. These breakthroughs in technology are supposed to make communication easier but there can be so many different brands and platforms available, the choice of provider can be daunting. However, our guest Elizabeth Harrin points out that not every option to communicate requires thousands of dollars and long meetings with IT: blogs and wikis are free, easy, and widespread. A simple but effective technological approach can make all the difference to internal communication and to the customer base as well. Read more…
Jane Stevenson on Driving Innovation
How top leaders fuel creativity and power dynamic results
June 10, 2011 / Podcast # 11-23
Innovation—it’s more than a ubiquitous term for the shiny, new, and different. Jane Stevenson, co-author of Breaking Away: How Great Leaders Create Innovation that Drives Sustainable Growth–and Why Others Fail, mines the minds of high profile executives and shares the gems that spark success. She defines four categories of innovation and the characteristics of leaders within them. She also details how companies like Google & GE use metrics and algorithms to forecast trends, and how CEOS can embrace the ideas of risk and failure along the trajectory to success.
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