Trends

Scott Berinato on Good Charts

How to make your data tell a story.

October 7, 2016 / Podcast # 16-26

Scott Berinato

Data Visualization is a hot new trend and our software makes it easier than ever. Sometimes too easy. Scott Berinato, author of Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualization, is here to talk about what ground rules you need to set so that you’re telling the most compelling story with your data.

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Devora Zack on Singletasking

Focus to get more done faster.

October 2, 2015 / Podcast # 15-20

Devora Zack

Devora Zack wants you to stop multi-tasking right now. In fact, you weren’t even multi-tasking, you were task-switching. Moving from one project to another always requires a mental reset and even if it’s only momentary those moments add up and take time out of your day. Instead, put all your energy into one task at a time. You’ll get more work done better by doing what Devora calls Singletasking.

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Jeremy Goldman on Going Social

April 5, 2013 / Podcast # 13-07

Jeremy Goldman

Social media is the go-to tool for businesses to connect to their customers. However, many businesses use the wrong type of social media or lose sight of with is important to their business model. Join Jeremy Goldman, author of the book Going Social, as he talks about the traps and pitfalls a business may face when trying to establish a social media presence. Remember social media is just a tool, don’t lose sight of your business and give in to the hype.

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Joe Pine on the Evolution of the Economic Model

Using Customization to Renew Commodities

August 24, 2012 / Podcast # 12-17

Joe Pine

Joe Pine, co-author of The Experience Economy, and the brand new book entitled Infinite Possibility joins us on Edgewise to explain the balance between commoditization and customization in progression of economic value. Amazon and Wal-Mart are just two companies that have used transformation as a tool to successfully guide customers to change by using their experiences. Companies such as these are commoditizing goods so they can sell at higher volume and lower cost to the consumer. He outlines three phases of transformations that are required to sustain transformations through time, which include diagnosis, using a set of experiences and following-through. Not only are these transformations crucial to a business setting but can be useful in our personal lives as well.

Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

For additional training on this topic, consider these AMA seminars:
*Pricing Strategies – Capturing and Sustaining a Competitive Advantage
*The Psychology of Management: Why People Do What They Do
*Measuring and Maximizing Marketing ROI
To learn more, read these AMACOM Books:
*The On-Demand Brand, by Rick Mathieson
*New Directions in Supply-Chain Management, by Tonya Boone, Ph.D., Ram
*One Foot Out the Door, by Judith M. Bardwick, Ph.D.

 

Jane Jordan on Managing Media Through a Crisis

Protecting Your Assets in the Digital Age

April 20, 2012 / Podcast # 12-08

Jane Jordan

Jane Jordan, author of the book The Four Stages of Highly Effective Crisis Management says that every company should have a crisis communication plan. With the development of social media and new forms of immediate communication, it is even more important than ever. What was once the province of professional reporters is now free and available to everyone. Regardless of a company’s preferred talking points, anyone can hit “post” instantly, as there are fewer and fewer communication boundaries. However, if you have a plan, Jane says it’s possible to be prepared and successfully manage a communication crisis as in the cases involving the Red Cross or BP.

A former journalist with Australian Consolidated Press in Sydney, Jane Jordan has been at the forefront of media training and crisis management for over two decades. She developed a unique four-stage methodology for crisis management whilst at the helm of Australia’s leading media training consultancy, Media Skills. The methodology has been used around the world by hundreds of organizations and thousands of executives.

For additional training on this topic, consider these AMA seminars:
*How to Create an ITIL Service Desk and Incident Management Process
*AMA’s Insurance and Risk Management Workshop
*Making Sense of Web 2.0: Leveraging Social Media in Your Organization

To learn more, read these AMACOM Books:
*Why Some Companies Emerge Stronger and Better from a Crisis, by Ian I. Mitroff
*Managing Crisis Before They Happen, by Ian I. Mitroff, Gus Anagnos
*Chaotics, by Philip Kotler, John A. Caslione

 

Alexandra Levit on Finding the Job and Employment Success

Avoiding Missteps to Step Ahead

April 6, 2012 / Podcast # 12-07

Alexandra Levit

Alexandra Levit, author of the book Blind Spots: Ten Business Myths You Can’t Afford To Believe On Your New Path To Success discusses her book which points out the biggest myths of business success; the things people believe that don’t work for most of the truly successful. In this edition of Edgewise, Alexandra touches on how the recession has transformed our ideas about how business works and why these myths are more dangerous than ever in a compromised economy. She also stresses the importance of self-promotion in the workplace and the pitfalls to climbing the ladder too quickly, as well as the greatest obstacles facing employees and entrepreneurs in the coming years. You will learn her take on personal censorship and online transparency, and why it’s important to be aware of what you disclose publically.

Alexandra Levitis a nationally recognized business and workplace author and speaker. A syndicated columnist for the Wall Street Journal and a blogger for HuffingtonPost.com, Alexandra has authored several books, including the popular They Don’t Teach Corporate in College, How’d You Score That Gig? and Success for Hire. Alexandra is also a member of the Business Roundtable’s Springboard Project, which is advising the Obama administration on current workplace issues.

For additional training on this topic, consider these AMA seminars:
*Decoding the Unwritten Rules of Executive Career Advancement
*Coaching and Counseling for Outstanding Job Performance
*What Got You Here Won’t Get You There

To learn more, read these AMACOM Books:
*How to Land a Top-Paying Federal Job, by Lily Whiteman
*The Career Clinic, by Maureen Anderson
*Reinvention, by Brian Tracy

 

Michael Beer on Higher Ambition Leadership

Encouraging economic and social growth through management

December 16, 2011 / Podcast # 11-50

Michael Beer

Dr. Michael Beer, co-author of Higher Ambition: How Great Leaders Create Economic and Social Value, challenges the convention of business leaders to be driven primarily by profit. In this episode of Edgewise, Michael explains how today’s most prosperous leaders are investing in their employees as social capital, encouraging them to think of customers outside of a transactional context and build valuable relationships. He discusses the importance of defining the direction of an organization in alignment with specific core beliefs , inspiring managers, employees, and customers to work towards a greater good. Read more…

 

Brendon Burchard

You may not realize that you can channel your life experience into valuable advice people will pay to receive. In this episode of Edgewise, Brendon Burchard, author of The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice, explains the ten steps necessary to break into the lucrative Experts Industry. Listen as Brendon conveys how to leverage inexpensive tools to increase awareness and develop compelling products around your personal expertise.
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Davia Temin on the 10 Don’ts of Corporate Social Media

Strengthening your brand through smarter online communication

November 18, 2011 / Podcast # 11-46

Davia Temin

According to Davia Temin, companies cannot be hesitant about expanding their online presence, but it is important they avoid the social media pitfalls that have spelled disaster for numerous firms. In this episode of Edgewise, Davia shares her “10 Don’ts of Corporate Social Media,” which explain the dangers of over marketing, automated messages, and abandoning unsuccessful initiatives in cyberspace. Listen and learn how to develop authentic and responsible communication that engages customers and keeps them coming back for more.

Davia Temin is Founder and CEO of Temin and Company which advises global companies’ boards, CEOs, and leadership teams on reputation of crisis management, marketing and media strategy, leadership communications and thought leadership. She is also a first Vice Chair of the Board of Girl Scouts of the U.S.A., Chair of the Board of Video Volunteers, and serves on the advisory boards of the Knight-Bagehot Fellowship at Columbia Journalism School, and ProPublica in Harvard Kennedy School’s Women’s Leadership Board.

For additional training on this topic, consider these AMA seminars:

*Social Media for Managers: New Tools for Communication, Innovation and Collaboration
*Making Sense of Web 2.0: Leveraging Social Media in Your Organization
*Leveraging Social Media to Engage Customers and Build Your Brand

To learn more, read these AMACOM Books:

*The On-Demand Brand, by Rick Mathieson
*Digital Engagement, by Leland Harden and Bob Heyman
*Web Copy That Sells, by Maria Veloso

 

Christine Eberle on Social Media and Corporate Culture

Sparking conversations and empowering ideas

October 21, 2011 / Podcast # 11-42

Christine Eberle

Although corporations recognize social media as a powerful tool for talent recruitment, customer engagement and sharing information, many organizations find their social media initiatives fail. According to Christine Eberle, contributor to The Social Media Management Handbook, this is often due to executive resistance or lack of collaboration across a multi-generational workforce. In this episode of Edgewise, Christine explains how companies can overcome these hurdles and leverage social media to facilitate conversations across silos, creating an inspired, engaged and aligned corporate culture.

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