Trends
Michael Beer on Higher Ambition Leadership
Encouraging economic and social growth through management
December 16, 2011 / Podcast #
Dr. Michael Beer, co-author of Higher Ambition: How Great Leaders Create Economic and Social Value, challenges the convention of business leaders to be driven primarily by profit. In this episode of Edgewise, Michael explains how today’s most prosperous leaders are investing in their employees as social capital, encouraging them to think of customers outside of a transactional context and build valuable relationships. He discusses the importance of defining the direction of an organization in alignment with specific core beliefs , inspiring managers, employees, and customers to work towards a greater good. Read more…
Brendon Burchard on Developing a Million Dollar Message
December 2, 2011 / Podcast #
You may not realize that you can channel your life experience into valuable advice people will pay to receive. In this episode of Edgewise, Brendon Burchard, author of The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice, explains the ten steps necessary to break into the lucrative Experts Industry. Listen as Brendon conveys how to leverage inexpensive tools to increase awareness and develop compelling products around your personal expertise.
Read more…
Davia Temin on the 10 Don’ts of Corporate Social Media
Strengthening your brand through smarter online communication
November 18, 2011 / Podcast # 11-46
According to Davia Temin, companies cannot be hesitant about expanding their online presence, but it is important they avoid the social media pitfalls that have spelled disaster for numerous firms. In this episode of Edgewise, Davia shares her “10 Don’ts of Corporate Social Media,” which explain the dangers of over marketing, automated messages, and abandoning unsuccessful initiatives in cyberspace. Listen and learn how to develop authentic and responsible communication that engages customers and keeps them coming back for more.
Davia Temin is Founder and CEO of Temin and Company which advises global companies’ boards, CEOs, and leadership teams on reputation of crisis management, marketing and media strategy, leadership communications and thought leadership. She is also a first Vice Chair of the Board of Girl Scouts of the U.S.A., Chair of the Board of Video Volunteers, and serves on the advisory boards of the Knight-Bagehot Fellowship at Columbia Journalism School, and ProPublica in Harvard Kennedy School’s Women’s Leadership Board.
For additional training on this topic, consider these AMA seminars:
*Social Media for Managers: New Tools for Communication, Innovation and Collaboration
*Making Sense of Web 2.0: Leveraging Social Media in Your Organization
*Leveraging Social Media to Engage Customers and Build Your Brand
To learn more, read these AMACOM Books:
*The On-Demand Brand, by Rick Mathieson
*Digital Engagement, by Leland Harden and Bob Heyman
*Web Copy That Sells, by Maria Veloso
Christine Eberle on Social Media and Corporate Culture
Sparking conversations and empowering ideas
October 21, 2011 / Podcast #
Although corporations recognize social media as a powerful tool for talent recruitment, customer engagement and sharing information, many organizations find their social media initiatives fail. According to Christine Eberle, contributor to The Social Media Management Handbook, this is often due to executive resistance or lack of collaboration across a multi-generational workforce. In this episode of Edgewise, Christine explains how companies can overcome these hurdles and leverage social media to facilitate conversations across silos, creating an inspired, engaged and aligned corporate culture.
Carol Sanford on the Responsible Business
A holistic approach to creating sustainability
July 29, 2011 / Podcast # 11-30
It’s tough for corporations to strike the right chord of corporate responsibility today’s fickle economic climate. While more companies are starting green initiatives to project a positive public image, they are also cutting back on employee development. Carol Sanford, CEO of InterOctave Development Group and author The Responsible Business: Reimagining Sustainability and Success, contends that this kind of dissension creates a less than harmonious corporate culture, which ultimately leads to failure. In this episode of Edgewise, Carol explains that creating sustainability is not about outlining strategies and processes to hopefully yield return. It’s about identifying your business mantra and making sure every aspect of the business is conducted in this spirit. Read more…
