Technology
Davia Temin on the 10 Don’ts of Corporate Social Media
Strengthening your brand through smarter online communication
November 18, 2011 / Podcast # 11-46
According to Davia Temin, companies cannot be hesitant about expanding their online presence, but it is important they avoid the social media pitfalls that have spelled disaster for numerous firms. In this episode of Edgewise, Davia shares her “10 Don’ts of Corporate Social Media,” which explain the dangers of over marketing, automated messages, and abandoning unsuccessful initiatives in cyberspace. Listen and learn how to develop authentic and responsible communication that engages customers and keeps them coming back for more.
Davia Temin is Founder and CEO of Temin and Company which advises global companies’ boards, CEOs, and leadership teams on reputation of crisis management, marketing and media strategy, leadership communications and thought leadership. She is also a first Vice Chair of the Board of Girl Scouts of the U.S.A., Chair of the Board of Video Volunteers, and serves on the advisory boards of the Knight-Bagehot Fellowship at Columbia Journalism School, and ProPublica in Harvard Kennedy School’s Women’s Leadership Board.
For additional training on this topic, consider these AMA seminars:
*Social Media for Managers: New Tools for Communication, Innovation and Collaboration
*Making Sense of Web 2.0: Leveraging Social Media in Your Organization
*Leveraging Social Media to Engage Customers and Build Your Brand
To learn more, read these AMACOM Books:
*The On-Demand Brand, by Rick Mathieson
*Digital Engagement, by Leland Harden and Bob Heyman
*Web Copy That Sells, by Maria Veloso
Christine Eberle on Social Media and Corporate Culture
Sparking conversations and empowering ideas
October 21, 2011 / Podcast #
Although corporations recognize social media as a powerful tool for talent recruitment, customer engagement and sharing information, many organizations find their social media initiatives fail. According to Christine Eberle, contributor to The Social Media Management Handbook, this is often due to executive resistance or lack of collaboration across a multi-generational workforce. In this episode of Edgewise, Christine explains how companies can overcome these hurdles and leverage social media to facilitate conversations across silos, creating an inspired, engaged and aligned corporate culture.
Lindsay Hutter on Employing and Empowering Millenials
Assessing the risks and opportunities of working with Gen Y
September 30, 2011 / Podcast # 11-39
In this episode of Edgewise, Lindsay Hutter discusses the dynamics of working with Millenials, the generation born between 1980 and 2001. Although they possess an invaluable affinity for technology, Lindsay explains why it is also important for Gen Y to disconnect from social media and engage in mutually beneficial communication with their older co-workers. Listen and learn how to tap into the nuances of Gen Y and facilitate cross-generational collaboration.
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Ray Schwemmer and Rick Havrilla on Fostering a Collaborative Environment
September 23, 2011 / Podcast # 11-38
In an age of hacking an leaking, managers have lot’s to consider when it come to collaboration technology. Ray Schwemmer and Rick Havrilla are co-authors of Dynamic Collaboration: How To Share Information, Solve Problems, and Increase Productivity Without Compromising Security, a new book which details how corporations can seamlessly and securely integrate tools that encourage employees to work together. Listen and discover how to enhance communication, and create an efficient flow of information.
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Ray Schwemmer and Rick Havrilla on Fostering a Collaborative Environment : Play Now | Play in Popup | DownloadElizabeth Harrin on Emerging Social Media Technology
Communicating without breaking the bank or breaking a sweat.
July 1, 2011 / Podcast # 11-26
Social media has emerged over the last decade as the most prominent online presence; very few websites are static pages with no updates or interaction anymore. These breakthroughs in technology are supposed to make communication easier but there can be so many different brands and platforms available, the choice of provider can be daunting. However, our guest Elizabeth Harrin points out that not every option to communicate requires thousands of dollars and long meetings with IT: blogs and wikis are free, easy, and widespread. A simple but effective technological approach can make all the difference to internal communication and to the customer base as well. Read more…
