Strategic Planning
Christopher Frank and Paul Magnone on Overcoming Information Overload
October 14, 2011 / Podcast #
In this age of excess information, research paralysis often impedes business leaders in decision making. Christopher Frank and Paul Magnone, authors of the new book, Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information, explain the power of asking key questions to sift through the overwhelming amount of data available. In this episode of Edgewise, Frank and Paul share their Seven Fire Hose Questions to help everyone from CEOs to marketers siphon through this wealth of knowledge to make wiser business decisions.
Christopher Frank and Paul Magnone on Overcoming Information Overload: Play Now | Play in Popup | DownloadRajeev Peshawaria on the Three Pillars of Sustainable Success
Aligning the brains, bones, and nerves of your organization
October 7, 2011 / Podcast # 11-40
According to Rajeev Peshawaria, author of “Too Many Bosses, Too Few Leaders”, good leaders realize that their employees feed off of the energy they project. In this episode of Edgewise, Rajeev outlines how leaders can realize goals by harnessing their energy and the energy of those around them. Then they can concentrate this valuable resource towards a clear vision. He also shares what he calls “The Three Pillars of Sustainable Success,” a guide to help leaders configure the strategy, structure, and culture of their enterprise.
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Stephen Wunker on Capturing New Markets
Noticing the nooks and exploiting the crannies
July 8, 2011 / Podcast # 11-27
Exxon is to kerosene as Nintendo Wii is to Atari. In his book Capturing New Markets, Stephen Wunker expounds on the premise that with every successful new product, platform or medium, comes an underrepresented audience to be tapped into. Stephen explicitly explains how to leverage innovation for market domination.
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Michael Nick on Selling to the C-Suite
Priming Your Sales Pitch for Today’s Decision-makers
June 17, 2011 / Podcast # 11-24
In today’s fickle economy, senior executives are no longer relying solely on ROI in their purchase planning. In his book Key to the C-suite, Michael Nick outlines the additional financial metrics being used to make buying decisions and empowers sales professionals with the tools to communicate within this new landscape. He explains how to skillfully articulate your value to their bottom line and how to build a business case by assessing your value inventory and leveraging new tools like Linked in to gain a leg up of insight on the client.
Jane Stevenson on Driving Innovation
How top leaders fuel creativity and power dynamic results
June 10, 2011 / Podcast # 11-23
Innovation—it’s more than a ubiquitous term for the shiny, new, and different. Jane Stevenson, co-author of Breaking Away: How Great Leaders Create Innovation that Drives Sustainable Growth–and Why Others Fail, mines the minds of high profile executives and shares the gems that spark success. She defines four categories of innovation and the characteristics of leaders within them. She also details how companies like Google & GE use metrics and algorithms to forecast trends, and how CEOS can embrace the ideas of risk and failure along the trajectory to success.
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