Strategic Planning

Rob-Jan de Jong on Looking Ahead

On crafting your vision for the future.

January 23, 2015 / Podcast # 15-02

Rob-Jan de Jong

Developing a vision for an organization is with no doubt a difficult task. In the book Anticipate: The Art of Leading by Looking Ahead (published by AMACOM), Rob-Jan de Jong highlights the importance of visionary leadership. Frame a big-picture view that provides direction for the future of your organization.

ROB-JAN DE JONG is a faculty member in Wharton’s executive program “Global Strategic Leadership.” As a sought-after international consultant, he helps leaders and companies anticipate the future and arrive at winning strategies.

 

Piyanka Jain on How to Make the Right Decisions

How to make decisions confidently.

December 12, 2014 / Podcast # 14-25

Piyanka Jain

It can be nerve-wracking to make decisions. How will you know if it’s the right decision? Sometimes you can’t know until it’s already too late. Piyanka Jain, in her new book Behind Every Good Decision, co-written by Puneet Sharma and published by AMACOM, offers a framework to sort through all the data and make the most informed decision possible.

PIYANKA JAIN is President and CEO of Aryng, a management consulting company focused on analytics for business impact.

 

Robert Atkinson on Innovation Economics

May 3, 2013 / Podcast # 13-09

Robert Atkinson

Lately, American business has stagnated, resorting to short sighted strategies and opting to take inexpensive or safer quick fixes rather than analyzing and fixing the root of a problem. Robert Atkinson thinks US could to learn from their global neighbors such as France, Germany, Finland, and Korea and study how their focus on innovation has made them leaders in the business world. American business can turn this trend around by following Atkinson’s 3 main factors that facilitate a healthy successful environment for innovation to get America back on to the list of top innovators.

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Paul Laudicina on Continuous Organizational Transformation

Rebuilding Your Business Model Successfully

June 15, 2012 / Podcast # 12-12

Paul Laudicina

Paul A. Laudicina, chairman of A.T. Kearney, joins us on Edgewise to discuss the transformation of the company, from subsidiary of a global service firm to a management owned company, and many of the lessons he learned along the way. Paul shares the steps he took to rebuild the company’s business model and reconstitute the organization. He explains the importance of aligning a common set of values and principles unique to your DNA, having a robust strategic planning process which considers all variables, and an organizational culture that is clearly identifiable from the outside looking in. He stresses that it is a continuous process of change and to be prepared to shift direction as required by the business environment and its conditions.

Paul A. Laudicina is Managing Partner and Chairman of the Board of global management consulting firm A.T. Kearney, a position he has held since 2006. He is also the founder and chairman of the firm’s Global Business Policy Council, a forum of CEOs and thought leaders focused on assessing global strategic opportunities and risk management. He was named to Consulting Magazine’s annual ranking of the Top 25 Most Influential Consultants in 2005 and, again, in 2007. He is the author of a number of articles and books on global strategic issues, including World Out of Balance: Navigating Global Risks to Seize Competitive Advantage (McGraw-Hill, 2005). His upcoming book, Beating the Global Odds: High-Stakes Decision Making for Success will be released in September 2012.

For additional training on this topic, consider these AMA seminars:
*Strategic Planning
*AMA’s Advanced Financial Modeling and Forecasting Workshop
*Successful Product Management

To learn more, read these AMACOM Books:
*Facilitating Project Performance Improvement, by Jerry Julian
*Investing in a Sustainable World, by Matthew J. Kiernan
*Transforming Performance Measurement, by Dean R. Spitzer, Ph.D.

 

Dr. Betsy Kruger on Finding and Targeting Your Star Customers

Applying Pareto’s Principle to Your Brand

May 4, 2012 / Podcast # 12-09

Dr. Betsy Kruger

Dr. Betsy Kruger, author of the book Top Market Strategy: Applying the 80/20 Rule, explains how businesses can use this system to quadruple their profits. She also discusses a commonly overlooked but, key factor in increasing profit, customer loyalty. She stresses the importance of gaining quality customer relations as opposed to mere mass. Dr. Kruger explains how to identify the customers in the top 20% and how to specifically target them with your marketing strategy. She shares insight on how companies such as Subway and Harley Davidson have used this method to create a win-win scenario for the brand and consumer.
Dr. Betsy Kruger is a widely recognized expert in marketing strategy. Professors are adopting her book, Top Market Strategy: Applying the 80/20 Rule. She writes, speaks, and consults on 80/20 topics. The Better Business Bureau has accredited her company, Strategic Power. Starting with the University of Chicago, Dr. Kruger has managed many marketing projects for leading corporations in consumer industries. She developed and sold analytical software in over forty countries. Her mission is to empower prosperity, one business at a time. Dr. Kruger has taught thousands of managers how to be more successful in business.
For additional training on this topic, consider these AMA seminars:
*Fundamentals of Marketing: Your Action Plan for Success
*Strtegic Agility and Resilience: Embracing Change to Drive Growth
*AMA’s Advanced Course in Strategic Marketing

To learn more, read these AMACOM Books:
*Pricing for Profit, by Dale Furtwengler
*Exceptional Service, Exceptional Profit, by Leonardo Inghilleri, Micah Solomon
*Now, Build a Great Business!, by Mark Thompson, Brian Tracy

 

Christopher Frank and Paul Magnone

In this age of excess information, research paralysis often impedes business leaders in decision making. Christopher Frank and Paul Magnone, authors of the new book, Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information, explain the power of asking key questions to sift through the overwhelming amount of data available. In this episode of Edgewise, Frank and Paul share their Seven Fire Hose Questions to help everyone from CEOs to marketers siphon through this wealth of knowledge to make wiser business decisions.

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Rajeev Peshawaria on the Three Pillars of Sustainable Success

Aligning the brains, bones, and nerves of your organization

October 7, 2011 / Podcast # 11-40

Rajeev Peshawaria

According to Rajeev Peshawaria, author of “Too Many Bosses, Too Few Leaders”, good leaders realize that their employees feed off of the energy they project. In this episode of Edgewise, Rajeev outlines how leaders can realize goals by harnessing their energy and the energy of those around them. Then they can concentrate this valuable resource towards a clear vision. He also shares what he calls “The Three Pillars of Sustainable Success,” a guide to help leaders configure the strategy, structure, and culture of their enterprise.
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Stephen Wunker on Capturing New Markets

Noticing the nooks and exploiting the crannies

July 8, 2011 / Podcast # 11-27

Stephen Wunker

Exxon is to kerosene as Nintendo Wii is to Atari. In his book Capturing New Markets, Stephen Wunker expounds on the premise that with every successful new product, platform or medium, comes an underrepresented audience to be tapped into. Stephen explicitly explains how to leverage innovation for market domination.
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Michael Nick on Selling to the C-Suite

Priming Your Sales Pitch for Today’s Decision-makers

June 17, 2011 / Podcast # 11-24

Michael Nick

In today’s fickle economy, senior executives are no longer relying solely on ROI in their purchase planning. In his book Key to the C-suite, Michael Nick outlines the additional financial metrics being used to make buying decisions and empowers sales professionals with the tools to communicate within this new landscape. He explains how to skillfully articulate your value to their bottom line and how to build a business case by assessing your value inventory and leveraging new tools like Linked in to gain a leg up of insight on the client.

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Jane Stevenson on Driving Innovation

How top leaders fuel creativity and power dynamic results

June 10, 2011 / Podcast # 11-23

Jane Stevenson

Innovation—it’s more than a ubiquitous term for the shiny, new, and different. Jane Stevenson, co-author of Breaking Away: How Great Leaders Create Innovation that Drives Sustainable Growth–and Why Others Fail, mines the minds of high profile executives and shares the gems that spark success. She defines four categories of innovation and the characteristics of leaders within them. She also details how companies like Google & GE use metrics and algorithms to forecast trends, and how CEOS can embrace the ideas of risk and failure along the trajectory to success.
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