Sales
Erich Joachimsthaler on Opportunities Hidden in Plain Sight
Companies must innovate to grow, but they often forget to look beyond their own brands.
February 22, 2008 / Podcast # 08-08
In his book Hidden in Plain Sight, Erich Joachimsthaler explains how you can spot opportunities that too often are overlooked. The book introduces the demand-first innovation and growth (DIG) model that shows how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives.
Read more…
Rick Rickertsen on Selling Your Business Your Way
When you have devoted your life to building a business, there are fewer prospects as scary and exciting as selling it.
November 26, 2007 / Podcast # 07-32
In his new book Sell Your Business Your Way: Getting Out, Getting Rich, and Getting On With Your Life (AMACOM Books), Rick Rickertsen walks readers through the entire process of selling, from valuation and preparing the business for sale to finding a buyer and assembling and closing the deal. He also addresses some often overlooked concerns, including managing the emotional issues that can undermine business and financial decisions. Read more…
Lynne Waymon on making the most of your network
How do you take the fear and uncertainty out of making and managing your contacts?
August 24, 2007 / Podcast # 07-19
Lynne Waymon leads Contacts Count, a consulting and training firm for business and career networking. Her new book, Make Your Contacts Count (AMACOM) is a practical, step-by-step guide for creating, cultivating and capitalizing on networking opportunities and relationships.
Read more…
Ken Gronbach on the Nuances of Generational Marketing
Shifting demographics offer marketing oppportunities and pitfalls
June 29, 2007 / Podcast # 07-11
Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing. His new book Common Census: The Counterintuitive Guide to Intergenerational Marketing is about the radical changes affecting U.S. business, economy and culture caused by massive population shifts from generation to generation. Ken shares his observations on how marketers can respond to these changes. Read more…
Lois Kelly on Conversational Marketing
How is conversational marketing different - and better - than word-of-mouth marketing?
June 22, 2007 / Podcast # 07-10
Lois Kelly is the author of Beyond Buzz: The Next Generation of Word of Mouth Marketing. She’s dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Read more…