New Media

Jane Jordan on Managing Media Through a Crisis

Protecting Your Assets in the Digital Age

April 20, 2012 / Podcast # 12-08

Jane Jordan

Jane Jordan, author of the book The Four Stages of Highly Effective Crisis Management says that every company should have a crisis communication plan. With the development of social media and new forms of immediate communication, it is even more important than ever. What was once the province of professional reporters is now free and available to everyone. Regardless of a company’s preferred talking points, anyone can hit “post” instantly, as there are fewer and fewer communication boundaries. However, if you have a plan, Jane says it’s possible to be prepared and successfully manage a communication crisis as in the cases involving the Red Cross or BP.

A former journalist with Australian Consolidated Press in Sydney, Jane Jordan has been at the forefront of media training and crisis management for over two decades. She developed a unique four-stage methodology for crisis management whilst at the helm of Australia’s leading media training consultancy, Media Skills. The methodology has been used around the world by hundreds of organizations and thousands of executives.

For additional training on this topic, consider these AMA seminars:
*How to Create an ITIL Service Desk and Incident Management Process
*AMA’s Insurance and Risk Management Workshop
*Making Sense of Web 2.0: Leveraging Social Media in Your Organization

To learn more, read these AMACOM Books:
*Why Some Companies Emerge Stronger and Better from a Crisis, by Ian I. Mitroff
*Managing Crisis Before They Happen, by Ian I. Mitroff, Gus Anagnos
*Chaotics, by Philip Kotler, John A. Caslione

 

Davia Temin on the 10 Don’ts of Corporate Social Media

Strengthening your brand through smarter online communication

November 18, 2011 / Podcast # 11-46

Davia Temin

According to Davia Temin, companies cannot be hesitant about expanding their online presence, but it is important they avoid the social media pitfalls that have spelled disaster for numerous firms. In this episode of Edgewise, Davia shares her “10 Don’ts of Corporate Social Media,” which explain the dangers of over marketing, automated messages, and abandoning unsuccessful initiatives in cyberspace. Listen and learn how to develop authentic and responsible communication that engages customers and keeps them coming back for more.

Davia Temin is Founder and CEO of Temin and Company which advises global companies’ boards, CEOs, and leadership teams on reputation of crisis management, marketing and media strategy, leadership communications and thought leadership. She is also a first Vice Chair of the Board of Girl Scouts of the U.S.A., Chair of the Board of Video Volunteers, and serves on the advisory boards of the Knight-Bagehot Fellowship at Columbia Journalism School, and ProPublica in Harvard Kennedy School’s Women’s Leadership Board.

For additional training on this topic, consider these AMA seminars:

*Social Media for Managers: New Tools for Communication, Innovation and Collaboration
*Making Sense of Web 2.0: Leveraging Social Media in Your Organization
*Leveraging Social Media to Engage Customers and Build Your Brand

To learn more, read these AMACOM Books:

*The On-Demand Brand, by Rick Mathieson
*Digital Engagement, by Leland Harden and Bob Heyman
*Web Copy That Sells, by Maria Veloso

 

Josh Bersin on the Upswing in E-Learning

Alternative approaches to essential training investments

June 3, 2011 / Podcast # 11-22

Josh Bersin

According to Josh Bersin, learning technology expert, the decrease in spending on learning and development in the corporate sector due to the economic downturn is starting to creep its way back up, and technology is at the forefront. In this episode of Edgwise, Josh discusses how companies including Cisco, GE, and Apple approach the training and development of their talent. Josh defines trends of high impact learning cultures, informal training initiatives, Blended Learning, and how they can be a cost-effective conduit to optimizing employee execution. Josh also shares the single most important component of effective corporate training programs and how executives should be supporting and facilitating the learning taking place in their organizations. Read more…

 

Roger Courville On Optimizing Online Presentations

Elements you must employ to successfully engage audiences on the web

May 20, 2011 / Podcast # 11-20

Roger Courville

Standing out in the world of webinars can be challenging. Content abounds and attention spans are ever-fleeting. Online presentation guru, Roger Courville, discusses how to effectively leverage nuances of the virtual space to convey your message and win audiences. From graphic design to communication models and culture, Roger highlights the key elements to creating and delivering stimulating online programs. Read more…

 

Seth Godin

One might assume that Seth Godin, having penned more than a dozen bestsellers and hailed as America’s greatest marketer, has found a magic formula and is sticking with it. However, in his new e-book “Poking the Box,” Seth shatters logic by encouraging readers to give the book away, exposing an ambition to develop minds, not dollars. In this episode of Edgewise, Seth expounds on why the exchange of content via new media is more than a means to make a living, and how to leverage it to ultimately make an impact.
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