Networking
Christine Eberle on Social Media and Corporate Culture
Sparking conversations and empowering ideas
October 21, 2011 / Podcast #
Although corporations recognize social media as a powerful tool for talent recruitment, customer engagement and sharing information, many organizations find their social media initiatives fail. According to Christine Eberle, contributor to The Social Media Management Handbook, this is often due to executive resistance or lack of collaboration across a multi-generational workforce. In this episode of Edgewise, Christine explains how companies can overcome these hurdles and leverage social media to facilitate conversations across silos, creating an inspired, engaged and aligned corporate culture.
Bill Holland on Cracking the New Job Market
August 19, 2011 / Podcast # 11-33
What do Food network star Paula Dean and waste management mogul Sidney Torres have in common? They bred their super successful brands out of hardship, career expert, Bill Holland explains in this episode of Edgewise. Bill shares strategies from his new book, Cracking the New Job Market: The Seven Rules for Getting Hired in Any Economy (AMACOM), and lays out how to represent yourself as a professional brand that clearly defines your value as congruent with what employers are recruiting for.
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Charlene Li on the Importance of Social Media to Promote Openness
How to use social media for a competitive advantage.
July 30, 2010 / Podcast # 10-31
Facebook isn’t just for college students anymore. Businesses are quickly learning that a social media presence, on facebook, on twitter, or on their blogs, can be vastly important to the company. In her new book Open Leadership, Charlene Li talks about how to use these new sites to generate interest in the company, both for the customers and for the employees, giving them a sense of purpose and enthusiasm.
Phil Geier on the Creation of Advertising
How modern advertising was created and how it can sustain businesses today.
March 19, 2010 / Podcast # 10-12
Before there was the hit TV show Mad Men, before Coca Cola was the real thing, before branding became a marketing buzzword, there was Phil “Deals” Geier. The story of how this visionary, who created the modern advertising holding company and brought The Interpublic Group from $500 million to $5.6 billion in revenues, is shared for the first time in SURVIVE TO THRIVE: Sustaining Yourself, Your Brand, and Your Business from Recession to Recovery. In addition to sound business wisdom, SURVIVE TO THRIVE reveals an insider’s take on the glamorous real world of 1960s and 70s advertising and features a veritable who’s who of mid-20th century luminaries. Read more…
Ann Evanston on Successful Twitter-preneurship
What is it about social networking that makes it necessary for businesses today?
August 14, 2009 / Podcast # 09-33
More and more people believe that social networking on sites like LinkedIn, Facebook and now Twitter, make business sense. but how do you do it right without wasting tons of time and energy?
Ann Evanston, MA is a social psychologist who not only believes in online social networking, she’s lived by it and thrived by it. She is ranked #5 of top influencers in the SF bay area on Twitter and has over one million Google-able hits. Over the last year she has received a book deal, 6 speaking engagements, and over $30,000 in closed business through social networking. Ann is faculty for the American Management Association, the sponsors of Edgewise.
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