Marketing
Jill Griffin on Earning Loyalty in a Search and Switch World
"I Googled it." These three words have single-handedly transformed the way customers buy across every industry and sector.
June 26, 2009 / Podcast # 09-26
The ability to compare price and product created by Internet search engines coupled with our insatiable desire for instant information have created a volatile new breed of buyer, the search and switch customer. In these bruising economic times, businesses unprepared to address this buyer are losing market share by the minute.
In her book Taming The Search and Switch Customer: Earning Customer Loyalty In A Compulsion To Compare World, loyalty guru Jill Griffin, advisor to Microsoft, Dell, Toyota, Marriott, HP, Days Inn and Western Union, provides a fresh, new arsenal of loyalty solutions uniquely calibrated for today’s compulsion to compare planet of buyers.
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Tim Sanders on How Companies Profit from Doing Good
When a company enriches people, communities and the environment, it can enrich its bottom line.
February 20, 2009 / Podcast # 09-08
In a follow-up to his popular 2008 Edgewise interview , Tim Sanders talks about how the “make a difference” factor is revolutionizing brand building, and how companies not paying attention to this change in marketing and mission branding are at the verge of obsolescence. Sanders offers practical advice every individual and company can use to make the world a better place–now and in the future. Read more…
John Quelch on Best Marketing Practices in a Recession
Why marketing matters during tough times, and what methods actually work.
February 6, 2009 / Podcast # 09-06
John Quelch is the author of Greater Good: How Good Marketing Makes for Better Democracy. John was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and Louella Miles. A professor at Harvard Business School since 1979, he is known worldwide for his research on global marketing, global branding and marketing communications. Read more…
Richard Thaler on the “Architecture of Choice”
We often make poor choices - and look back at them with bafflement!
June 6, 2008 / Podcast # 08-23
Our errors are what make us human, but until now, they have been largely ignored by those around us, whether they make a complex public policy or sell us a plain old bottle of wine. In a new book, Nudge, Economist Richard Thaler and legal scholar Cass Sunstein, invite us into an alternative world, one that takes our humanness as a given. Read more…
Barry Libert on How “We” Are Smarter Than “Me”
How can businesses profit from the wisdom of crowds?
March 7, 2008 / Podcast # 08-10
Online Social Networking is a reality. The millions of people who have a Facebook or MySpace page, or anyone who uses Wikipedia or Google, knows this. But for today’s companies, the question remains, how can we profit from the crowds who are swarming all over the internet?
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