Marketing
Larry Schweikart on the Legacy of American Entrepreneurs
The stories of the people who led American businesses to success.
January 22, 2010 / Podcast # 10-04
What entrepreneurs best characterize America’s business past and why? The American Entrepreneur: The Fascinating Stories Of The People Who Define Business In The United States by Larry Schweikart, illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen. Read more…
Peter Firestein on Building Success through Reputation
Reputation matters—now more than ever.
January 1, 2010 / Podcast # 10-01
Public opinion in the wake of the financial meltdown has revealed the public’s abiding mistrust of corporations and the executives who run them. Scrutiny from the Internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In today’s economy, reputation is a prime factor in a corporation’s bottom line.
Peter Firestein presents Seven Strategies of Reputation Leadership in his book Crisis of Character, offering a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests.
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Steve McKee on What to Do When Growth Stalls
One of the toughest lessons every business leader learns is how hard it is to generate sustained growth.
December 11, 2009 / Podcast # 09-50
Stalled growth is the rule, not the exception–even for the best-managed companies. That’s especially true in unpredictable economic environments such as the one we’re experiencing today. Steve McKee commissioned a study of 700 companies that had at one time been among the nation’s fastest-growing businesses. In his book, When Growth Stalls, McKee presents compelling knowledge about how and why companies lose their way, and offers practical advice about how they can rekindle growth.
Steve McKee is the president and co-founder of McKee Wallwork Cleveland, a full service marketing communications firm that has twice been awarded the American Marketing Association’s EFFIE Award, one of the industry’s highest honors. He has more than two decades experience coaching troubled companies as they look to better position themselves for success.
For additional training on this topic, consider these AMA seminars:
* Strategic Planning
* Fundamentals of Strategic Planning
To learn more, read these AMACOM Books:
* Tough Calls by Dick Martin
* The Management 500 by Dan Coughlin
Ann Evanston on Successful Twitter-preneurship
What is it about social networking that makes it necessary for businesses today?
August 14, 2009 / Podcast # 09-33
More and more people believe that social networking on sites like LinkedIn, Facebook and now Twitter, make business sense. but how do you do it right without wasting tons of time and energy?
Ann Evanston, MA is a social psychologist who not only believes in online social networking, she’s lived by it and thrived by it. She is ranked #5 of top influencers in the SF bay area on Twitter and has over one million Google-able hits. Over the last year she has received a book deal, 6 speaking engagements, and over $30,000 in closed business through social networking. Ann is faculty for the American Management Association, the sponsors of Edgewise.
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Steve Cone on Successful Marketing Through a Recession
A veteran marketing executive offers valuable, tested ideas on what really works --and doesn't--in marketing.
July 10, 2009 / Podcast # 09-28
With more than 35 years at the top of the marketing profession, Steve Cone has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as presidential campaigns for both major parties. Read more…
