Marketing
Erich Joachimsthaler on Opportunities Hidden in Plain Sight
Companies must innovate to grow, but they often forget to look beyond their own brands.
February 22, 2008 / Podcast # 08-08
In his book Hidden in Plain Sight, Erich Joachimsthaler explains how you can spot opportunities that too often are overlooked. The book introduces the demand-first innovation and growth (DIG) model that shows how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives.
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Andy Sernovitz on successful word of mouth marketing
In the face of today's new technologies and communication channels, what's the most effective way to manage word of mouth?
September 14, 2007 / Podcast # 07-22
Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership. Read more…
Ed Koch on Building Buzz
One of America's most beloved public figures on how to attract positive attention.
August 3, 2007 / Podcast # 07-16
In his three terms as mayor, Ed Koch brought the city of New York out of bankruptcy, created a renowned housing program, and paved the way to the city’s ongoing economic and cultural prosperity. How did he rise from relative obscurity to become an enduring icon of America’s largest city? Read more…
Cindy Rabe on the Challenge to Innovate
How to overcome the "GroupThink" and "ExpertThink" that stifles new ideas.
July 20, 2007 / Podcast # 07-14
In her book The Innovation Killer: How What We Know Limits What We Can Imagine and What Smart Companies Are Doing About It (AMACOM), Cindy Rabe talks about how to defeat the kind of thinking that can overcome teams and kill true innovation. Cindy offers insights on how to find and work with the right people and shows, through fascinating real-world examples, the huge difference they can make. Read more…
Dick Martin on Rebuilding Brand America
What can U.S. companies do to protect their business and promote goodwill among global customers?
July 6, 2007 / Podcast # 07-12
In his book Rebuilding Brand America (AMACOM), Dick Martin argues that in today’s global economy, American companies can no longer afford to overlook how anti-American sentiment affects their business. He then looks at how some of America’s best companies have risen to this challenge, and in doing so have thrived in international markets while being recognized as ambassadors of goodwill across the world. Read more…