Marketing
Cindy Rabe on the Challenge to Innovate
How to overcome the "GroupThink" and "ExpertThink" that stifles new ideas.
July 20, 2007 / Podcast # 07-14
In her book The Innovation Killer: How What We Know Limits What We Can Imagine and What Smart Companies Are Doing About It (AMACOM), Cindy Rabe talks about how to defeat the kind of thinking that can overcome teams and kill true innovation. Cindy offers insights on how to find and work with the right people and shows, through fascinating real-world examples, the huge difference they can make. Read more…
Dick Martin on Rebuilding Brand America
What can U.S. companies do to protect their business and promote goodwill among global customers?
July 6, 2007 / Podcast # 07-12
In his book Rebuilding Brand America (AMACOM), Dick Martin argues that in today’s global economy, American companies can no longer afford to overlook how anti-American sentiment affects their business. He then looks at how some of America’s best companies have risen to this challenge, and in doing so have thrived in international markets while being recognized as ambassadors of goodwill across the world. Read more…
Ken Gronbach on the Nuances of Generational Marketing
Shifting demographics offer marketing oppportunities and pitfalls
June 29, 2007 / Podcast # 07-11
Ken Gronbach is a nationally recognized consultant and researcher on Demography and Generational Marketing. His new book Common Census: The Counterintuitive Guide to Intergenerational Marketing is about the radical changes affecting U.S. business, economy and culture caused by massive population shifts from generation to generation. Ken shares his observations on how marketers can respond to these changes. Read more…
Lois Kelly on Conversational Marketing
How is conversational marketing different - and better - than word-of-mouth marketing?
June 22, 2007 / Podcast # 07-10
Lois Kelly is the author of Beyond Buzz: The Next Generation of Word of Mouth Marketing. She’s dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Read more…
C.J. Hayden on How to Market Yourself
How can entrepreneurs take the fear out of marketing themselves and their businesses to others?
June 1, 2007 / Podcast # 07-07
C.J. Hayden is a Master Certified Coach and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort. Hayden is the author of Get Clients NOW!™ (AMACOM) and The One-Person Marketing Plan Workbook. Read more…