Marketing
Davia Temin on the 10 Don’ts of Corporate Social Media
Strengthening your brand through smarter online communication
November 18, 2011 / Podcast # 11-46
According to Davia Temin, companies cannot be hesitant about expanding their online presence, but it is important they avoid the social media pitfalls that have spelled disaster for numerous firms. In this episode of Edgewise, Davia shares her “10 Don’ts of Corporate Social Media,” which explain the dangers of over marketing, automated messages, and abandoning unsuccessful initiatives in cyberspace. Listen and learn how to develop authentic and responsible communication that engages customers and keeps them coming back for more.
Davia Temin is Founder and CEO of Temin and Company which advises global companies’ boards, CEOs, and leadership teams on reputation of crisis management, marketing and media strategy, leadership communications and thought leadership. She is also a first Vice Chair of the Board of Girl Scouts of the U.S.A., Chair of the Board of Video Volunteers, and serves on the advisory boards of the Knight-Bagehot Fellowship at Columbia Journalism School, and ProPublica in Harvard Kennedy School’s Women’s Leadership Board.
For additional training on this topic, consider these AMA seminars:
*Social Media for Managers: New Tools for Communication, Innovation and Collaboration
*Making Sense of Web 2.0: Leveraging Social Media in Your Organization
*Leveraging Social Media to Engage Customers and Build Your Brand
To learn more, read these AMACOM Books:
*The On-Demand Brand, by Rick Mathieson
*Digital Engagement, by Leland Harden and Bob Heyman
*Web Copy That Sells, by Maria Veloso
Christopher Frank and Paul Magnone on Overcoming Information Overload
October 14, 2011 / Podcast #
In this age of excess information, research paralysis often impedes business leaders in decision making. Christopher Frank and Paul Magnone, authors of the new book, Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information, explain the power of asking key questions to sift through the overwhelming amount of data available. In this episode of Edgewise, Frank and Paul share their Seven Fire Hose Questions to help everyone from CEOs to marketers siphon through this wealth of knowledge to make wiser business decisions.
Christopher Frank and Paul Magnone on Overcoming Information Overload: Play Now | Play in Popup | DownloadSeth Godin on the Death of Books and Rebirth of Ideas
April 15, 2011 / Podcast # 11-16
One might assume that Seth Godin, having penned more than a dozen bestsellers and hailed as America’s greatest marketer, has found a magic formula and is sticking with it. However, in his new e-book “Poking the Box,” Seth shatters logic by encouraging readers to give the book away, exposing an ambition to develop minds, not dollars. In this episode of Edgewise, Seth expounds on why the exchange of content via new media is more than a means to make a living, and how to leverage it to ultimately make an impact.
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Phil Geier on the Creation of Advertising
How modern advertising was created and how it can sustain businesses today.
March 19, 2010 / Podcast # 10-12
Before there was the hit TV show Mad Men, before Coca Cola was the real thing, before branding became a marketing buzzword, there was Phil “Deals” Geier. The story of how this visionary, who created the modern advertising holding company and brought The Interpublic Group from $500 million to $5.6 billion in revenues, is shared for the first time in SURVIVE TO THRIVE: Sustaining Yourself, Your Brand, and Your Business from Recession to Recovery. In addition to sound business wisdom, SURVIVE TO THRIVE reveals an insider’s take on the glamorous real world of 1960s and 70s advertising and features a veritable who’s who of mid-20th century luminaries. Read more…
Robbie Vorhaus on Branding Your Business Through Stories
How to know your customers and get their attention.
February 26, 2010 / Podcast # 10-09
What is your story? Who is your audience? How are you telling your story? Robbie Vorhaus, of Vorhaus Communications, says that with good storytelling companies can brand and market themselves to really get attention. Every company has a soul and a story to tell. Read more…
