Marketing
Richard Thaler on the “Architecture of Choice”
We often make poor choices - and look back at them with bafflement!
June 6, 2008 / Podcast # 08-23
Our errors are what make us human, but until now, they have been largely ignored by those around us, whether they make a complex public policy or sell us a plain old bottle of wine. In a new book, Nudge, Economist Richard Thaler and legal scholar Cass Sunstein, invite us into an alternative world, one that takes our humanness as a given. Read more…
Barry Libert on How “We” Are Smarter Than “Me”
How can businesses profit from the wisdom of crowds?
March 7, 2008 / Podcast # 08-10
Online Social Networking is a reality. The millions of people who have a Facebook or MySpace page, or anyone who uses Wikipedia or Google, knows this. But for today’s companies, the question remains, how can we profit from the crowds who are swarming all over the internet?
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Erich Joachimsthaler on Opportunities Hidden in Plain Sight
Companies must innovate to grow, but they often forget to look beyond their own brands.
February 22, 2008 / Podcast # 08-08
In his book Hidden in Plain Sight, Erich Joachimsthaler explains how you can spot opportunities that too often are overlooked. The book introduces the demand-first innovation and growth (DIG) model that shows how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives.
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Andy Sernovitz on successful word of mouth marketing
In the face of today's new technologies and communication channels, what's the most effective way to manage word of mouth?
September 14, 2007 / Podcast # 07-22
Andy Sernovitz is co-founder and former CEO of the Word of Mouth Marketing Association, an organization that uses the latest innovations in blogs and buzz to build a prosperous word of mouth marketing profession, based on best practices, measurable ROI and ethical leadership. Read more…
Ed Koch on Building Buzz
One of America's most beloved public figures on how to attract positive attention.
August 3, 2007 / Podcast # 07-16
In his three terms as mayor, Ed Koch brought the city of New York out of bankruptcy, created a renowned housing program, and paved the way to the city’s ongoing economic and cultural prosperity. How did he rise from relative obscurity to become an enduring icon of America’s largest city? Read more…