Marketing

Stephen Woessner on Profitable Podcasting

How to start your own podcast!

September 22, 2017 / Podcast # 17-38

Stephen Woessner

Podcast consumption has been on a steady uptick and isn’t going anywhere. Hosting a podcast is a great form of publicity and business development for even the smallest business owners but getting started can be daunting. Stephen Woessner, author of Profitable Podcasting, published by AMACOM, is here with some ideas to allay your biggest fears about starting your own podcast.

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Jeff Rosenblum on Stopping Friction for Your Customers

Stop getting in the way of people who want to give you money.

June 30, 2017 / Podcast # 17-26

Jeff Rosenblum

Friction is an unfortunate part of life but it can be overcome. Jeff Rosenblum, co-director of the new documentary The Naked Brand, joins us to talk about the various kinds of friction we encounter and how brands can remove what is stopping their customers from making purchasing decisions.

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Anelia Varela on Better Business Writing

Making your writing better for everyone.

May 12, 2017 / Podcast # 17-19

Anelia Varela

Most industry writing is, let’s face it, boring. Anelia Varela, US Director of The Writer, has made it her mission to change that. Listen in for her tips on how to make your business writing simpler, more effective, and stand out from all your competition. Also make sure to check out the archive of our on-demand webcast with Anelia here!

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Leonard Sherman on Considering Your Brand Long-Term

How to stay true to your mission while adapting to changing times.

March 3, 2017 / Podcast # 17-09

Leonard Sherman

Customers needs are always changing. Even the most universal products get updated and each brand has to figure out how to change with the times. Leonard Sherman, author of If You’re in a Dogfight, Become a Cat!: Strategies for Long-Term Growth, joins us with lots of examples of companies doing it right and some of the ones who got it wrong.

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Geoffrey Colon on Disruptive Marketing

Don't be afraid to get disruptive.

December 2, 2016 / Podcast # 16-34

Geoffrey Colon

Today on Edgewise Geoffrey Colon, author of the new AMACOM book Disruptive Marketing, joins us for a freewheeling conversation about music, technology, ethics, and taking the fear out of failure.

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Nick Westergaard on Getting Scrappy

Using limited resources to build a strong brand.

September 30, 2016 / Podcast # 16-25

Nick Westergaard

Social media is taking over marketing and it can be hard to keep up but you don’t have to be Coca-Cola to make a splash in digital marketing. Nick Westergaard, author of the new AMACOM book Get Scrappy, is here to talk about how to figure out a strategy that will work for you and your company no matter what size. You’ll be able to work smart, not hard, and do more with fewer resources.

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Annette Simmons on Telling the Best Story

Get your points across and be memorable.

May 15, 2015 / Podcast # 15-10

Annette Simmons

Want to be remembered? Become a great storyteller and you’ll be unforgettable. It’s actually easier than it sounds, with great tips for finding the storyteller in yourself in the newly revised edition of Annette Simmons‘ classic Whoever Tells the Best Story Wins.

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Chip Bell on Knock Your Socks Off Service

How to keep up with the changing marketing demands.

July 12, 2013 / Podcast # 13-14

Chip Bell

Chip Bell, author of Managing Knock Your Socks Off Service, discusses the changes in customer service and the tradition ideas of the customer. With the arrival of new technologies such as the Internet, customers are now more frugal then ever and expect their shopping experience to be top notch. Internal company relationships tend to affect how the company interacts with their customers, which has led to the trend of employers hiring employees who are knowledgeable in the products they sell because.

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Thomas Davenport on Keeping Up with the Quants

How one company focused on analytics for massive shareholder profit.

May 31, 2013 / Podcast # 13-11

Thomas Davenport

Thomas Davenport, business analytics expert, believes that analytics are an important decision-making tool for all levels of an organization. Everyone has received credit card offers in the mail from Capital One but not everyone realizes that our response to those offers is carefully monitored. If a 12.9 percent balance transfer offer doesn’t generate a response, soon a 12.8 offer will arrive in the mail. If a red envelope doesn’t get someone’s attention, soon a blue envelope will arrive. Capital One doesn’t stop there, continuing to keep track of their customers so they know that it is a valued customer on the phone to close their account and that they should be transferred to a customer service specialist right away who can make deals and keep the customer. This focus on analytics even on the front-side of the company has returned more value to Capital One shareholders than any other company in the United States. That is just one example of a company using analytics to help make faster, more informed decisions.

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Jeremy Goldman on Going Social

April 5, 2013 / Podcast # 13-07

Jeremy Goldman

Social media is the go-to tool for businesses to connect to their customers. However, many businesses use the wrong type of social media or lose sight of with is important to their business model. Join Jeremy Goldman, author of the book Going Social, as he talks about the traps and pitfalls a business may face when trying to establish a social media presence. Remember social media is just a tool, don’t lose sight of your business and give in to the hype.

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