Marketing
Ann Evanston on Successful Twitter-preneurship
What is it about social networking that makes it necessary for businesses today?
August 14, 2009 / Podcast # 09-33
More and more people believe that social networking on sites like LinkedIn, Facebook and now Twitter, make business sense. but how do you do it right without wasting tons of time and energy?
Ann Evanston, MA is a social psychologist who not only believes in online social networking, she’s lived by it and thrived by it. She is ranked #5 of top influencers in the SF bay area on Twitter and has over one million Google-able hits. Over the last year she has received a book deal, 6 speaking engagements, and over $30,000 in closed business through social networking. Ann is faculty for the American Management Association, the sponsors of Edgewise.
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Steve Cone on Successful Marketing Through a Recession
A veteran marketing executive offers valuable, tested ideas on what really works --and doesn't--in marketing.
July 10, 2009 / Podcast # 09-28
With more than 35 years at the top of the marketing profession, Steve Cone has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as presidential campaigns for both major parties. Read more…
Jill Griffin on Earning Loyalty in a Search and Switch World
"I Googled it." These three words have single-handedly transformed the way customers buy across every industry and sector.
June 26, 2009 / Podcast # 09-26
The ability to compare price and product created by Internet search engines coupled with our insatiable desire for instant information have created a volatile new breed of buyer, the search and switch customer. In these bruising economic times, businesses unprepared to address this buyer are losing market share by the minute.
In her book Taming The Search and Switch Customer: Earning Customer Loyalty In A Compulsion To Compare World, loyalty guru Jill Griffin, advisor to Microsoft, Dell, Toyota, Marriott, HP, Days Inn and Western Union, provides a fresh, new arsenal of loyalty solutions uniquely calibrated for today’s compulsion to compare planet of buyers.
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Tim Sanders on How Companies Profit from Doing Good
When a company enriches people, communities and the environment, it can enrich its bottom line.
February 20, 2009 / Podcast # 09-08
In a follow-up to his popular 2008 Edgewise interview , Tim Sanders talks about how the “make a difference” factor is revolutionizing brand building, and how companies not paying attention to this change in marketing and mission branding are at the verge of obsolescence. Sanders offers practical advice every individual and company can use to make the world a better place–now and in the future. Read more…
John Quelch on Best Marketing Practices in a Recession
Why marketing matters during tough times, and what methods actually work.
February 6, 2009 / Podcast # 09-06
John Quelch is the author of Greater Good: How Good Marketing Makes for Better Democracy. John was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and Louella Miles. A professor at Harvard Business School since 1979, he is known worldwide for his research on global marketing, global branding and marketing communications. Read more…