Innovative Thinking
Kurt Andersen on Resetting Our Economy the Right Way
How the meltdown is an opportunity to get ourselves back on track.
October 23, 2009 / Podcast # 09-43
“It’s the end of the world as we’ve known it,” Kurt Andersen writes in his book Reset, “but it isn’t the end of the world.” In his book, Andersen explains why the current economic crisis is actually an historic moment of great opportunity to get ourselves and the nation back on track. Read more…
Ric Merrifield on Rethinking Cost Cutting and Boosting Innovation
A Microsoft strategist exposes what does and doesn't need attention in your organization.
July 31, 2009 / Podcast # 09-31
It’s the trap that ensnares virtually every business. We focus on process: “how” we’re doing the job. And we forget about the bigger issue: “what” we’re doing and “why” we’re doing it. That’s why we’re leaving so much value on the table.
In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it. Merrifield presents case studies ranging from ING DIRECT to Amazon.com to Procter & Gamble. These diverse companies have learned how to cut costs, strengthen innovation, and profit from change all at the same time. Read more…
Rosabeth Moss Kanter on the 21st Century Super Corporation
If you think business corporations are doomed to be lumbering, bloated, and corrupt, think again.
July 24, 2009 / Podcast # 09-30
For over 30 years, Rosabeth Moss Kanter has been a leading thinker in strategy, innovation and change management. Among her bestselling influential books are The Change Masters, Men and Women of the Corporation, and Confidence. Her new book is titled SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good. In SuperCorp, Kanter looks at the emerging best practices of twenty-first century business, and the management skills required to get there.
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Steve Cone on Successful Marketing Through a Recession
A veteran marketing executive offers valuable, tested ideas on what really works --and doesn't--in marketing.
July 10, 2009 / Podcast # 09-28
With more than 35 years at the top of the marketing profession, Steve Cone has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as presidential campaigns for both major parties. Read more…
Jill Griffin on Earning Loyalty in a Search and Switch World
"I Googled it." These three words have single-handedly transformed the way customers buy across every industry and sector.
June 26, 2009 / Podcast # 09-26
The ability to compare price and product created by Internet search engines coupled with our insatiable desire for instant information have created a volatile new breed of buyer, the search and switch customer. In these bruising economic times, businesses unprepared to address this buyer are losing market share by the minute.
In her book Taming The Search and Switch Customer: Earning Customer Loyalty In A Compulsion To Compare World, loyalty guru Jill Griffin, advisor to Microsoft, Dell, Toyota, Marriott, HP, Days Inn and Western Union, provides a fresh, new arsenal of loyalty solutions uniquely calibrated for today’s compulsion to compare planet of buyers.
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