Betty Shotton

In the episode of Edgewise, Betty Shotton shares her experience as a serial entrepreneur, having founded and lead 6 companies. Betty recently authored Liftoff Leadership, in which she pinpoints the key qualities and attributes necessary to kick-start your leadership trajectory. Betty stresses her “pre-flight checklist,” and a series of assessments and questions, which she says allows leaders to identify their guiding principles. Listen as she shares a few of the ten principles noted in her book, including: altruism, balance, and possibility.

Betty Shotton has over 35 years experience as a CEO, Entrepreneur, and Leadership Consultant. Today she is the CEO & Founder of Liftoff Leadership LLC and a partner with Berkana Consulting Group. She has founded and led six companies in vacation rentals and aviation. One of these companies known today as ResortQuest International, a part of Wyndham Worldwide went public in 1998 (NYSE). She developed and led two regional airlines, SouthEast Air and SeaAir in her commitment to commercial air service for the OuterBanks of North Carolina and served on the Board Directors of Cape Air.

 

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Michael Beer

Dr. Michael Beer, co-author of Higher Ambition: How Great Leaders Create Economic and Social Value, challenges the convention of business leaders to be driven primarily by profit. In this episode of Edgewise, Michael explains how today’s most prosperous leaders are investing in their employees as social capital, encouraging them to think of customers outside of a transactional context and build valuable relationships. He discusses the importance of defining the direction of an organization in alignment with specific core beliefs , inspiring managers, employees, and customers to work towards a greater good. Read more…

 

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Brendon Burchard

You may not realize that you can channel your life experience into valuable advice people will pay to receive. In this episode of Edgewise, Brendon Burchard, author of The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice, explains the ten steps necessary to break into the lucrative Experts Industry. Listen as Brendon conveys how to leverage inexpensive tools to increase awareness and develop compelling products around your personal expertise.
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 Brendon Burchard on Developing a Million Dollar Message: Play Now | Play in Popup | Download

Mark Stevens

When profits fall, dysfunction rises and morale flounders. According to Mark Stevens, author of Your Company Sucks: It’s Time to Declare War on Yourself, the first step of recovery is introspection. Mark asserts that great leaders pinpoint and take responsibility for their personal shortcomings and those of the company. Listen as he lays out the primary issues at the core of business failures, how to rectify them, combat complacency, and revive an organization. Read more…

 

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Steven Pressfield

How many brilliant projects have you begun in your mind? In this episode of Edgewise, author Steven Pressfield discusses his latest book, Do the Work, which is geared to be a mental boot camp that kick starts artists and entrepreneurs out of their heads and into action. Steven takes on public enemy #1, resistance, which comes in the form of fear of failure for some, or research paralysis for others. Steven’s goal is to have you is to recognize your limiting thoughts and behaviors, fight them, and get the work DONE. While he targets creative people, the ideas are applicable to anyone relying on inner strength to execute a meaningful endeavor. Steven helps us think of resistance as the rest-stop on your creative path. You know it’s coming up. So, are you going to stop and get the Cinnabon? Or hold out and accelerate down your road to success.
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