innovation

Stephen Wunker on Jobs to Be Done

Making the right innovations for your customers.

November 25, 2016 / Podcast # 16-33

Stephen Wunker

Stephen Wunker says most companies are innovating the wrong way. They’re making what their customers say they want. Instead they should be asking “why” their customers want those things and making a product the customer didn’t even know the needed. Today on Edgewise Stephen joins us to give examples of companies doing it right and to talk more about his book Jobs to Be Done, published by AMACOM.

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Josh Linkner on Thinking about What Can Be

Freeing your mind to unknown possibilities.

October 3, 2014 / Podcast # 14-20

Josh Linkner

In The Road to Reinvention: How to Drive Disruption and Accelerate Transformation, author Josh Linkner discusses re-inventing, creating something anew, and imagining what “can-be” instead of “what-is”. Linkner suggests several strategies for re-invention, but one of the most important is the habit of pushing the envelope and having an ongoing re-invention approach, where companies are constantly changing all aspects of their business. To be successful, Linkner states that everyone must be able to re-invent, innovate, and adapt, and this is for employees working on all levels of the business.

Josh Linkner is an entrepreneur, keynote speaker, and author. He is the founder of ePrize which markets small businesses. Linkner has been a CEO and Managing Partner of Detroit Venture Partners since 2010. The Road to Reinvention is his third book. In addition, Linkner writes for He is a regular writer for Fast Company, Inc. Magazine, and Forbes.

 

Nolan Bushnell on Innovation Stagnation

How even the biggest companies have to keep evolving.

October 18, 2013 / Podcast # 13-21

Nolan Bushnell

Nolan Key Bushnell, founder of Atari, and the Chuck E. Cheese’s Pizza-Time Theaters, reveals some the main ideas in his new book Finding the Next Steve Jobs. Nolan warns that innovation stagnation affects all business, not just traditionally “creative” companies but even tech giants like Nokia. Once it ruled over 70% of the phone industry but had its market taken away by Blackberry when Nokia failed to come out with a competitor. One of the biggest concerns is that innovation breaks some of the traditional rules that business hold dear. Nolan talks about how business need to let go of some of the control that it once held and give it back to the workers to truly unleash innovation.

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Robert Atkinson on Innovation Economics

May 3, 2013 / Podcast # 13-09

Robert Atkinson

Lately, American business has stagnated, resorting to short sighted strategies and opting to take inexpensive or safer quick fixes rather than analyzing and fixing the root of a problem. Robert Atkinson thinks US could to learn from their global neighbors such as France, Germany, Finland, and Korea and study how their focus on innovation has made them leaders in the business world. American business can turn this trend around by following Atkinson’s 3 main factors that facilitate a healthy successful environment for innovation to get America back on to the list of top innovators.

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Clayton Christensen on Disruptive Innovation

How disruptive innovation can help your company.

December 14, 2012 / Podcast # 12-25

Clayton Christensen

While most companies focus on Sustaining Innovation (making existing products better), really successful companies branch into Disruptive Innovation and create new products or make existing products available to those who don’t have access to them. It seems like a win-win situation since the only competition to disruptive innovation is non-consumption; when the product is something like green energy provided to developing nations, this is unquestionably a good thing for the consumer and for the provider. However, as our guest Clayton Christensen warns, these innovations take years to germinate. Businesses who wait until they are in the red to start thinking about Disruptive Innovation are already too late. No matter how your company is faring, it’s never too soon to think about your disruptive innovation.

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Lisa Bodell on Effecting Change and Driving Innovation

November 30, 2012 / Podcast # 12-24

Lisa Bodell

Lisa Bodell joins us on Edgewise to discuss her new book “Kill the Company.” The book is designed for anyone trying to make a positive change within their company and gives them quick and easy ways to approach innovation. Lisa states that no matter what your title or role, you can effect change and drive innovation through simplification rather than complication.

Lisa Bodell is the founder and CEO of futurethink, an internationally recognized innovation research and training firm that helps businesses embrace change and become world-class innovators. Lisa founded futurethink on the premise that everyone has the power to innovate — they just need the knowledge and tools to know how. She has spent years working with hundreds of leading innovators to create the largest catalog of innovation research and tools in the world, and the most in-depth training curricula on innovation anywhere. Clients such as 3M, GE and Johnson & Johnson look to futurethink to develop new thinking styles and generate innovative ideas. The company’s cutting-edge courses were featured as the winner of the 2011 Chief Learning Officer Gold Award for Excellence in Content.

For additional training on this topic, consider these AMA seminars:
*Creativity and Innovation: Unleash Your Potential for Greater Success
*Planning and Developing New Products
*Strategic Agility and Resilience: Embracing Change to Drive Growth
To learn more, read these AMACOM Books:
*The Power of Strategy Innovation, by Robert E. Johnston, J. Douglas Bate
*The Seeds of Innovation, by Elaine Dundon
*Something Really New, by Denis J. Hauptly

 

Geoff Vuleta on Creating Innovation for the Future

September 7, 2012 / Podcast # 12-18

Geoff Vuleta

Geoff Vuleta, CEO of Fahrenheit 212, an “innovating consultancy firm” joins us on Edgewise to share some of his companies methods of creativity and innovation. Geoff describes two types of innovation: renovation innovation, which is the bulk of all innovation efforts, and transformational innovation, which is simply just everything else. You will also learn how to use these tools to help overcome a road block and spark an idea to begin creating.

Geoff Vuleta is CEO of Fahrenheit 212, a specialist consultancy that undertakes innovation assignments for companies including The Coca Cola Company, Warner Music Group, The Hershey Company, Procter & Gamble, Gucci Group, Diageo, and Samsung.

For additional training on this topic, consider these AMA seminars:
*Creativity and Innovation: Unleash Your Potential for Greater Success
*Developing Your Collaborative Skills
*Strategic Planning

To learn more, read these AMACOM Books:
*The Power of Strategy Innovation, by Robert E. Johnston, J. Douglas Bate
*Something Really New, by Denis J. Hauptly
*Harvesting Intangible Assets, by Andrew J. Sherman