creativity

William F Baker on Art as a Business

Create like an artist, think like an entrepreneur

August 19, 2016 / Podcast # 16-19

William F Baker

Artists usually chose their profession for the love of the craft but if they don’t have some business skills they’re going to get left behind. William F Baker, co-author of The World’s Your Stage, published by AMACOM, has tips on how to brand yourself, how to assess your competition, and act like an entrepreneur.

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Lina Echeverria on Fostering a Culture of Ideas

Inspiring creativity, not stifling it.

January 25, 2013 / Podcast # 13-02

Lina Echeverria

It takes an understanding culture to foster creativity. Lina Echeverria, author of the new AMACOM book Idea Agent, knows how it feels to fight for creative input. Now that she’s in a leadership position, she does her best to make sure her teams don’t feel the same aggravation she’s experienced. Team members need to know they’re safe to vocalize their ideas and, even if those ideas aren’t eventually accepted, they feel heard.

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Bill Conaty on Diversifying and Developing Your Skill Sets in an Ever-Changing Workplace

Attracting, Developing and Retaining World Class Talent

October 5, 2012 / Podcast # 12-20

Bill Conaty

Bill Conaty, former Senior VP of General Electric, sheds light on the qualities attributed to The Talent Masters , those individuals or companies who see talent development as a competitive edge and gave Bill the title for his book. In this episode of Edgewise, Bill explains that it is important to be able to learn and conform to change, offer the widest range of skills sets as possible, and seek out opportunities in lateral skill development over promotional moves. Listen and learn about the processes and assessment systems necessary to attract, develop, and retain world class talent.

Bill Conaty has served as senior vice president of human resources at General Electric (GE) for nearly 15 years, and knows a thing or two about assessing someone’s character. Under Conaty’s leadership, his department became a key asset for former CEO Jack Welch, one of the most admired executives in recent American business history.
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Geoff Vuleta on Creating Innovation for the Future

September 7, 2012 / Podcast # 12-18

Geoff Vuleta

Geoff Vuleta, CEO of Fahrenheit 212, an “innovating consultancy firm” joins us on Edgewise to share some of his companies methods of creativity and innovation. Geoff describes two types of innovation: renovation innovation, which is the bulk of all innovation efforts, and transformational innovation, which is simply just everything else. You will also learn how to use these tools to help overcome a road block and spark an idea to begin creating.

Geoff Vuleta is CEO of Fahrenheit 212, a specialist consultancy that undertakes innovation assignments for companies including The Coca Cola Company, Warner Music Group, The Hershey Company, Procter & Gamble, Gucci Group, Diageo, and Samsung.

For additional training on this topic, consider these AMA seminars:
*Creativity and Innovation: Unleash Your Potential for Greater Success
*Developing Your Collaborative Skills
*Strategic Planning

To learn more, read these AMACOM Books:
*The Power of Strategy Innovation, by Robert E. Johnston, J. Douglas Bate
*Something Really New, by Denis J. Hauptly
*Harvesting Intangible Assets, by Andrew J. Sherman