Competitive Advantage
Erich Joachimsthaler on Opportunities Hidden in Plain Sight
Companies must innovate to grow, but they often forget to look beyond their own brands.
February 22, 2008 / Podcast # 08-08
In his book Hidden in Plain Sight, Erich Joachimsthaler explains how you can spot opportunities that too often are overlooked. The book introduces the demand-first innovation and growth (DIG) model that shows how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives.
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Jaynie Smith on Competitive Advantage
How do you define your competitive advantage?
May 4, 2007 / Podcast # 07-03
Jaynie L. Smith is the author of Creating Competitive Advantage and president of Smart Advantage, Inc., a marketing/management consultancy whose clients range from mid-sized to Fortune 500 companies. She consults nationally and internationally with CEOs and executives, helping their businesses define competitive advantages. Read more…