The Social Network movie was not completely accurate.April 21, 2017 / Podcast # 17-16
It seems like everyone has a Facebook account these days and that’s no accident. Michael Hoefflinger, former marketing exec at the social media giant, knows first hand what it was like to sit in meetings with Mark Zuckerberg and Sheryl Sandberg and watch their straegies to grow the business. He joins us to talk about his new book Becoming Facebook, published by AMACOM, and the keys to Facebook’s meteoric success.
Why you should freelance.March 31, 2017 / Podcast # 17-13
In today’s economy the best way to stay relevant is to diversify your skills and take on small, one-time jobs. It’s not about the extra cash, it’s about staying relevant. Diane Mulcahy, author of the AMACOM book The Gig Economy, joins us to talk about reasons you should be cultivating your side-hustle.
How to get hands-on leadership experience in a safe environment.February 24, 2017 / Podcast # 17-08
You wouldn’t learn how to play piano by starting with musical theory. Leadership training is exactly the same. Josh Spodek is here to talk about his new book, Leadership Step By Step, published by AMACOM, the book that will get you out there to start practicing leadership in the real world.
Great presence for anyoneFebruary 3, 2017 / Podcast # 17-05
We all want to have a great presence but what does that look like. With the publication of the paperback of her classic book The Power of Presence, Kristi Hedges joins us to talk about how you can cultivate your own outstanding presence, no matter your personality.
Empathy for your problem employees.January 13, 2017 / Podcast # 17-02
We’ve all worked with someone who was a diva or a Debbie Downer. Sometimes we wonder why we don’t just fire them. Alan Willett is here to defend them: they usually have a good reason and there were warning signs all along. Alan joins us with some advice from his new book, Leading the Unleadable, published by AMACOM, on how to course correct on those problem employees.
Manage employees like you've been doing it for decades.January 6, 2017 / Podcast # 17-01
Jathan Janove has learned a lot of things about employee retention, both from the inside as an HR expert and the outside as an employment litigator. He joins us to give some tips from his new book Hard-Won Wisom, published by AMACOM, including his definition of employee engagement and some things you can do right away to make your employees feel more understood and valued.
How to define the perfect customer experience.December 30, 2016 / Podcast # 16-38
What sets you apart isn’t your product but the experience surrounding your product. People don’t go to Starbucks just for the coffee, they go for the experience. Nick Webb, author of What Customers Crave, published by AMACOM, joins us to talk about how to cultivate the perfect customer experience, even if you’re selling widgets, not lattes.
Using narrative to hook your audience.December 23, 2016 / Podcast # 16-37
Paul Smith, author of Lead with a Story and Parenting with a Story, has come out with a third installment of the series: Sell with a Story. He joins us to talk about how to set aside a portion of your sales pitch to tell stories to make your selling even more effective.
The ROI on trust.December 9, 2016 / Podcast # 16-35
High trust organizations are happier; happier profits and happier employees. Paul Zak was part of the team of scientists who first made the connection between oxytocin and trust and is the author of The Trust Factor, published by AMACOM. He joins us to talk about the business case for building trust and how it’s worked for many companies.
Don't be afraid to get disruptive.December 2, 2016 / Podcast # 16-34
Today on Edgewise Geoffrey Colon, author of the new AMACOM book Disruptive Marketing, joins us for a freewheeling conversation about music, technology, ethics, and taking the fear out of failure.