AMA Edgewise

In the coming weeks we will be bringing you the insights and voices of recognized thought leaders across a wide range of topics.

Our aim is to provide those essential "nuggets" of perspective that will help you and your organization improve performance, adapt to changing business realities, and prosper in a complex and competitive world.

Alan Trefler on Keeping an Eye on Consumers

Fulfilling the changing desires of your customers.

September 19, 2014 / Podcast # 14-19

Alan Trefler

In his new book, Build for Change: Revolutionary Customer Engagement through Continuous Digital Innovation, Alan Trefler discusses the divergence that is becoming more and more visible between successful leading companies and the not so successful companies. Trefler argues that consumers are becoming more empowered and are gaining the upper hand against big businesses that provide essential services for them. Trefler says that it is now up to companies to start determining the intent of the customer, and what keeps them coming back for more. To do this, companies must leave behind traditional management approaches and adopt a new system which looks at customers holistically.

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Alan Trefler is the founder, CEO, and chairman of Pegasystems. He attended Darthmouth College where he majored in Economics and Computer Science. In 2009 he was named American Business awards Software CEO of the Year and in 2011 the Massachusetts technology leadership council named him Public Company CEO of the year.

 
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Dawn Fotopulos and How to Get Comfortable with Accounting

How to manage your own accounting and get your business back on track.

September 5, 2014 / Podcast #

Dawn Fotopulos

In her new book Accounting for the Numberphobic: A Survival Guide for Small Business Owners, Dawn Fotopulos attempts to reduce the number of small business failures by examining the struggles of owners attempting to turn their hobbies into jobs. Fotopulos argues that the key to success will not come from a constant attempt to attract new customers, but rather adopting a strategy in which owners successfully manage what they already have. Dawn believes that in order to be successful, owners must be able to first observe what has been going on in their business, while at the same time look ahead to predict possible outcomes in the near future.

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Dawn Fotopulos is an entrepreneur who has helped over 400 small businesses. Dawn serves as the Associate Professor of Business at The King’s College in NY in addition to appearing on MSNBC’S “Your Business”. Fotopulos is also the founder of bestsmallbizhelp.com, a site created to help struggling solopreneurs.

 
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Deborrah Himsel on Maintaining Your Legacy

Maintaining your reputation through a changing work environment.

August 22, 2014 / Podcast #

Deborrah Himsel

Great leaders are determined by how well they are able to translate their goals into action. Deborrah Himsel’s book Beauty Queen: Inside the Reign of Avon’s Andrea Jung tells the story of the CEO’s rise and fall at Avon while interweaving discussions of business and corporate cultural issues. Andrea found herself to be in the right place at the right time while enjoying success in re-vitalizing a brand and mobilizing a well-rounded and successful work team. However, the second half of Andrea’s tenure was not as successful as she dealt with corporate issues. The book explores the possible reasons for this unfortunate change, mistakes made in the process, and ways that any leader can apply this story to help ensure long-term success.

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Deborrah Himsel is the author of Beauty Queen: Inside the Reign of Avon’s Andrea Jung and Leadership Sopranos Style. From 1999 to 2005, she worked alongside Andrea Jung at Avon as vice president of Global Organization Effectiveness. A former vice president of Deutsche Bank, Himsel is a leadership consultant for such Fortune 500 companies as Johnson & Johnson, KPMG, Exxon/Mobil, Bain, Citigroup, and Walmart. She teaches at Thunderbird School of Global Management and The Helsinki School of Economics at Aalto University. She has been featured in various media, including Fox News, CNBC, and Bloomberg, and she wrote commentary on The Apprentice for USA Today.

 
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Malcolm Frank on Code Halos

How the digital lives of people are changing the rules of business.

August 8, 2014 / Podcast #

Malcolm Frank

If companies wish to survive in today’s ever-expanding digital age, they need to recognize their customers’ code halo—a consumer’s virtual self—and implement the business model that supports it. This is why companies like Netflix are still standing while others like Blockbuster are not. Listen as Malcolm Frank, coauthor of Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business, describes why companies must use data scientists that can understand both the complex math behind the data as well as the business content. And since trust is the currency of the new virtual economy, companies that have all this data should never abuse this power and need to emphasize building trust with their customers.

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Paul B Brown on Owning Your Future

Think like an entrepreneur.

July 25, 2014 / Podcast #

Paul B Brown

Paul B Brown, author of Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy, published by AMACOM, argues that in order to be successful in any business one must think like an entrepreneur. You don’t have to quit your job and start a new business, but you do have to start thinking of owning your own future—become more entrepreneurial in your thoughts and actions. Brown stresses that these actions must be in the form of small steps, like a birdhouse builder selling at a local craft fair on the weekends before considering opening up a store. You learn from it, build upon it, and then repeat again. This way, Brown assures, you’ll be able to control your future.

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