AMA Edgewise

In the coming weeks we will be bringing you the insights and voices of recognized thought leaders across a wide range of topics.

Our aim is to provide those essential "nuggets" of perspective that will help you and your organization improve performance, adapt to changing business realities, and prosper in a complex and competitive world.

David L Van Rooy on Career Strategies to Take You Where You Want to Be

Changing careers and reaching your goals.

July 11, 2014 / Podcast #

David L. Van Rooy

It’s never too late to change career paths, and David L. Van Rooy, author of Trajectory: 7 Career Strategies to Take You from Where You Are to Where You Want to Be, published by AMACOM, shares with us the steps needed to reach your goals. Having an idea of the kind of job you want is only the first step. You also need to plan ahead and slow down. Like a couch potato aiming to finish a marathon, you must start out small—by training to finish a 5K first. Listen as Van Rooy describes turning a failure into a positive, including how to shift gears when something unexpected happens and how to ask for the right kind of feedback.

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Christopher Surdak on Data Crush

The need for data analysis for a successful business.

June 27, 2014 / Podcast #

Christopher Surdak

With data crush, an overwhelming mass of information becomes readily available to individuals and companies. While things we need and want have become increasingly and conveniently available to us, it has also become harder to protect ourselves from deeper analysis of our psyches (re: spending habits). Christopher Surdak, a recognized expert in information security and regulatory compliance, believes that companies must use data analysis in order to survive in this economy. In his book Data Crush: How the Informational Tidal Wave is Driving New Business Opportunities, published by AMACOM, Surdak argues that if your company does not have a data literate expert—that is also business savvy—it will not survive the next 3 to 5 years. Surdak cautions, however, that companies should never know too much about their customers. Companies can anticipate what their customers need before they even know they do, but companies should not overemphasize when marketing to consumers.

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Warren Berger on Asking More Questions

Asking more questions to get the right answer.

June 13, 2014 / Podcast #

Warren Berger

Warren Berger, author of A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas, discusses the importance of asking big questions. Today’s education system has deterred students from asking more and more questions by making them focus more on having the right answers. As adults, we continue this way of thinking and shy away from questioning what we see. After studying master innovators like Steve Jobs and Jeff Bazos, Berger realized that what made them so successful is the fact that they kept asking questions. To further succeed in their careers, these creative thinkers went ahead and answered those big questions.

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Warren Berger on Asking More Questions

Train yourself to ask questions to get and answers you need.

June 13, 2014 / Podcast #

Warren Berger

Warren Berger, author of A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas, discusses the importance of asking big questions. Today’s education system has deterred students from asking more and more questions by making them focus more on having the right answers. As adults, we continue this way of thinking and shy away from questioning what we see. After studying master innovators like Steve Jobs and Jeff Bazos, Berger realized that what made them so successful is the fact that they kept asking questions. To further succeed in their careers, these creative thinkers went ahead and answered those big questions.

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Koen Pauwels on How it’s Not the Size of the Data, It’s How You Use It

Getting smart about how you use analytics.

May 30, 2014 / Podcast #

Koen Pauwels

Koen Pauwels, consultant and expert on marketing ROI (Return on Investment), describes why smarter marketing can help drive up sales profits for any company. How is big data affecting marketing trends today? In many ways it sets the benchmark for marketing to be held more accountable for business profits. And with analytics becoming such an essential component to any business, companies need to get smarter. Pauwels offers several examples on how his methodology for smarter marketing, detailed in his book It’s Not the Size of the Data—It’s How You Use It: Smarter Marketing with Analytics and Dashboard, published by AMACOM, has actually helped companies, including saving a major corporation $150 million in advertising for a green product.

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