AMA EdgewiseIn the coming weeks we will be bringing you the insights and voices of recognized thought leaders across a wide range of topics.
Our aim is to provide those essential "nuggets" of perspective that will help you and your organization improve performance, adapt to changing business realities, and prosper in a complex and competitive world.
Maintaining your reputation through a changing work environment.August 22, 2014 / Podcast #
Great leaders are determined by how well they are able to translate their goals into action. Deborrah Himsel’s book Beauty Queen: Inside the Reign of Avon’s Andrea Jung tells the story of the CEO’s rise and fall at Avon while interweaving discussions of business and corporate cultural issues. Andrea found herself to be in the right place at the right time while enjoying success in re-vitalizing a brand and mobilizing a well-rounded and successful work team. However, the second half of Andrea’s tenure was not as successful as she dealt with corporate issues. The book explores the possible reasons for this unfortunate change, mistakes made in the process, and ways that any leader can apply this story to help ensure long-term success.
Deborrah Himsel is the author of Beauty Queen: Inside the Reign of Avon’s Andrea Jung and Leadership Sopranos Style. From 1999 to 2005, she worked alongside Andrea Jung at Avon as vice president of Global Organization Effectiveness. A former vice president of Deutsche Bank, Himsel is a leadership consultant for such Fortune 500 companies as Johnson & Johnson, KPMG, Exxon/Mobil, Bain, Citigroup, and Walmart. She teaches at Thunderbird School of Global Management and The Helsinki School of Economics at Aalto University. She has been featured in various media, including Fox News, CNBC, and Bloomberg, and she wrote commentary on The Apprentice for USA Today.
How the digital lives of people are changing the rules of business.August 8, 2014 / Podcast #
If companies wish to survive in today’s ever-expanding digital age, they need to recognize their customers’ code halo—a consumer’s virtual self—and implement the business model that supports it. This is why companies like Netflix are still standing while others like Blockbuster are not. Listen as Malcolm Frank, coauthor of Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business, describes why companies must use data scientists that can understand both the complex math behind the data as well as the business content. And since trust is the currency of the new virtual economy, companies that have all this data should never abuse this power and need to emphasize building trust with their customers.
Think like an entrepreneur.July 25, 2014 / Podcast #
Paul B Brown, author of Own Your Future: How to Think Like an Entrepreneur and Thrive in an Unpredictable Economy, published by AMACOM, argues that in order to be successful in any business one must think like an entrepreneur. You don’t have to quit your job and start a new business, but you do have to start thinking of owning your own future—become more entrepreneurial in your thoughts and actions. Brown stresses that these actions must be in the form of small steps, like a birdhouse builder selling at a local craft fair on the weekends before considering opening up a store. You learn from it, build upon it, and then repeat again. This way, Brown assures, you’ll be able to control your future.
Changing careers and reaching your goals.July 11, 2014 / Podcast #
It’s never too late to change career paths, and David L. Van Rooy, author of Trajectory: 7 Career Strategies to Take You from Where You Are to Where You Want to Be, published by AMACOM, shares with us the steps needed to reach your goals. Having an idea of the kind of job you want is only the first step. You also need to plan ahead and slow down. Like a couch potato aiming to finish a marathon, you must start out small—by training to finish a 5K first. Listen as Van Rooy describes turning a failure into a positive, including how to shift gears when something unexpected happens and how to ask for the right kind of feedback.
The need for data analysis for a successful business.June 27, 2014 / Podcast #
With data crush, an overwhelming mass of information becomes readily available to individuals and companies. While things we need and want have become increasingly and conveniently available to us, it has also become harder to protect ourselves from deeper analysis of our psyches (re: spending habits). Christopher Surdak, a recognized expert in information security and regulatory compliance, believes that companies must use data analysis in order to survive in this economy. In his book Data Crush: How the Informational Tidal Wave is Driving New Business Opportunities, published by AMACOM, Surdak argues that if your company does not have a data literate expert—that is also business savvy—it will not survive the next 3 to 5 years. Surdak cautions, however, that companies should never know too much about their customers. Companies can anticipate what their customers need before they even know they do, but companies should not overemphasize when marketing to consumers.