AMA Edgewise

In the coming weeks we will be bringing you the insights and voices of recognized thought leaders across a wide range of topics.

Our aim is to provide those essential "nuggets" of perspective that will help you and your organization improve performance, adapt to changing business realities, and prosper in a complex and competitive world.

David Robertson on the Power of Little Ideas

Business-changing innovations don't have to be huge.

April 28, 2017 / Podcast # 17-17

David Robertson

What do LEGOs and lingerie have in common? More than you probably think. David Robertson, author of the new book The Power of Little Ideas, is here to talk about how both LEGO and Victoria’s Secret (and others) made small changes that made them the leaders of their industry while still staying true to their core product.

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Michael Hoefflinger on Becoming Facebook

The Social Network movie was not completely accurate.

April 21, 2017 / Podcast # 17-16

Michael Hoefflinger

It seems like everyone has a Facebook account these days and that’s no accident. Michael Hoefflinger, former marketing exec at the social media giant, knows first hand what it was like to sit in meetings with Mark Zuckerberg and Sheryl Sandberg and watch their straegies to grow the business. He joins us to talk about his new book Becoming Facebook, published by AMACOM, and the keys to Facebook’s meteoric success.

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Ken Gronbach on Population as a Market Trend

Looking to birth rate to predict the future.

April 14, 2017 / Podcast # 17-15

Ken Gronbach

Robots will not replace us. Ken Gronbach is a demographer who has been proven right in the past and is here to assure us that automation is the future and also there will be enough jobs for humans. The world of work will change but there will always be a place for creative thinking.

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Steven Kotler and Jamie Wheal on Optimizing Your Consciousness

How to unlock your creative side.

April 7, 2017 / Podcast # 17-14

Steven Kotler and Jamie Wheal

Ecstasis is an ancient Greek word that refers to non-ordinary states of consciousness. While not all methods of achieving ecstasis are work friendly, having access to higher thought processes to solve problems creatively is a skill any employer would be happy to encourage. Steven Kotler and Jamie Wheal, authors of the new book Stealing Fire, are here to talk about how to tap into these resources and also why so many CEOs keep going to Burning Man.

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Diane Mulcahy on the Gig Economy

Why you should freelance.

March 31, 2017 / Podcast # 17-13

Diane Mulcahy

In today’s economy the best way to stay relevant is to diversify your skills and take on small, one-time jobs. It’s not about the extra cash, it’s about staying relevant. Diane Mulcahy, author of the AMACOM book The Gig Economy, joins us to talk about reasons you should be cultivating your side-hustle.

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Edward Hess on Finding a Role for Humanity

Where will the jobs be for human beings?

March 24, 2017 / Podcast # 17-12

Edward Hess

Automation and robotics are coming to the workforce and they’re poised to be as disruptive as the industrial revolution. Where will humans fit in to this new world of work? Edward Hess, coauthor along with Katherine Ludwig of the new book Humility is the New Smart: Rethinking Human Excellence in the Smart Machine Age, joins us to talk about job opportunities for a newly automatic world.

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Asi Burak on Learning from Video Games

How video games became an instructional tool.

March 17, 2017 / Podcast # 17-11

Asi Burak

Good news! All that time you’ve spent playing video games is actually good for you. Asi Burak, coauthor, along with Laura Parker, of Power Play: How Video Games Can Change the World, is here to talk about how playing video games can be beneficial to learning as well as what other companies should be learning from the video game industry.

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Bob Kulhan on Honing Your Improv Skills

Applying an art form to business

March 10, 2017 / Podcast # 17-10

Bob Kulhan

We often think about improvisation in the context of comedy and it has nothing to do with the average workplace. But you’ve actually used improv tools more than you probably think. Bob Kulhan, improv pro in and out of the office, is here to talk about how to add these crucial skills to your toolkit.

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Leonard Sherman on Considering Your Brand Long-Term

How to stay true to your mission while adapting to changing times.

March 3, 2017 / Podcast # 17-09

Leonard Sherman

Customers needs are always changing. Even the most universal products get updated and each brand has to figure out how to change with the times. Leonard Sherman, author of If You’re in a Dogfight, Become a Cat!: Strategies for Long-Term Growth, joins us with lots of examples of companies doing it right and some of the ones who got it wrong.

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Josh Spodek on the Steps to Leadership

How to get hands-on leadership experience in a safe environment.

February 24, 2017 / Podcast # 17-08

Josh Spodek

You wouldn’t learn how to play piano by starting with musical theory. Leadership training is exactly the same. Josh Spodek is here to talk about his new book, Leadership Step By Step, published by AMACOM, the book that will get you out there to start practicing leadership in the real world.

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