AMA Edgewise

In the coming weeks we will be bringing you the insights and voices of recognized thought leaders across a wide range of topics.

Our aim is to provide those essential "nuggets" of perspective that will help you and your organization improve performance, adapt to changing business realities, and prosper in a complex and competitive world.

Mark Babbit and Ted Coiné on A World Gone Social

Keeping up with fast-paced customer interaction.

October 17, 2014 / Podcast #

Mark Babbit and Ted Coiné

In A World Gone Social: How Companies Must Adapt to Survive, co-authors Mark Babbitt and Ted Coiné discuss social media as a change agent that is essentially marking a new era of business. They argue that companies who don’t maintain a social media presence will eventually become obsolete due to the fact that they will have a more difficult time consistently progressing themselves based on customer needs. Now, customers have the ability, at any time, and very easily, to influence other customers by sharing their experiences, both good and bad that they have had with companies. The authors insist that companies who don’t provide the best customer service possible, and treat people with respect no matter what medium, will be hurting their business irreparably.

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Mark Babbitt is the CEO of YouTern, a community that enables those in career transition - from college students to workforce veterans - become highly employable by connecting them to high-impact internships, mentors and contemporary career advice. Mark also serves as President of SwitchandShift.com, a site and consultancy dedicated to leadership in the Social Age, and is CMO and a co-Founder of ForwardHeroes.org, a non-profit that assists military veterans successfully transition into the civilian workforce.

Ted Coiné is a three-time CEO, and chairman and founder of switchandshift.com and a keynote speaker. Coiné is an influential business expert and is very highly regarded for leadership, customer service, and social media influence by Forbes, SAP Business Innovation, and the Huffington Post. Ted plays an active role as a consultant for several companies, helping to make them more human-focused.

 
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Josh Linkner on Thinking about What Can Be

Freeing your mind to unknown possibilities.

October 3, 2014 / Podcast #

Josh Linkner

In The Road to Reinvention: How to Drive Disruption and Accelerate Transformation, author Josh Linkner discusses re-inventing, creating something anew, and imagining what “can-be” instead of “what-is”. Linkner suggests several strategies for re-invention, but one of the most important is the habit of pushing the envelope and having an ongoing re-invention approach, where companies are constantly changing all aspects of their business. To be successful, Linkner states that everyone must be able to re-invent, innovate, and adapt, and this is for employees working on all levels of the business.

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Josh Linkner is an entrepreneur, keynote speaker, and author. He is the founder of ePrize which markets small businesses. Linkner has been a CEO and Managing Partner of Detroit Venture Partners since 2010. The Road to Reinvention is his third book. In addition, Linkner writes for He is a regular writer for Fast Company, Inc. Magazine, and Forbes.

 
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Alan Trefler on Keeping an Eye on Consumers

Fulfilling the changing desires of your customers.

September 19, 2014 / Podcast # 14-19

Alan Trefler

In his new book, Build for Change: Revolutionary Customer Engagement through Continuous Digital Innovation, Alan Trefler discusses the divergence that is becoming more and more visible between successful leading companies and the not so successful companies. Trefler argues that consumers are becoming more empowered and are gaining the upper hand against big businesses that provide essential services for them. Trefler says that it is now up to companies to start determining the intent of the customer, and what keeps them coming back for more. To do this, companies must leave behind traditional management approaches and adopt a new system which looks at customers holistically.

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Alan Trefler is the founder, CEO, and chairman of Pegasystems. He attended Darthmouth College where he majored in Economics and Computer Science. In 2009 he was named American Business awards Software CEO of the Year and in 2011 the Massachusetts technology leadership council named him Public Company CEO of the year.

 
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Dawn Fotopulos and How to Get Comfortable with Accounting

How to manage your own accounting and get your business back on track.

September 5, 2014 / Podcast #

Dawn Fotopulos

In her new book Accounting for the Numberphobic: A Survival Guide for Small Business Owners, Dawn Fotopulos attempts to reduce the number of small business failures by examining the struggles of owners attempting to turn their hobbies into jobs. Fotopulos argues that the key to success will not come from a constant attempt to attract new customers, but rather adopting a strategy in which owners successfully manage what they already have. Dawn believes that in order to be successful, owners must be able to first observe what has been going on in their business, while at the same time look ahead to predict possible outcomes in the near future.

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Dawn Fotopulos is an entrepreneur who has helped over 400 small businesses. Dawn serves as the Associate Professor of Business at The King’s College in NY in addition to appearing on MSNBC’S “Your Business”. Fotopulos is also the founder of bestsmallbizhelp.com, a site created to help struggling solopreneurs.

 
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Deborrah Himsel on Maintaining Your Legacy

Maintaining your reputation through a changing work environment.

August 22, 2014 / Podcast #

Deborrah Himsel

Great leaders are determined by how well they are able to translate their goals into action. Deborrah Himsel’s book Beauty Queen: Inside the Reign of Avon’s Andrea Jung tells the story of the CEO’s rise and fall at Avon while interweaving discussions of business and corporate cultural issues. Andrea found herself to be in the right place at the right time while enjoying success in re-vitalizing a brand and mobilizing a well-rounded and successful work team. However, the second half of Andrea’s tenure was not as successful as she dealt with corporate issues. The book explores the possible reasons for this unfortunate change, mistakes made in the process, and ways that any leader can apply this story to help ensure long-term success.

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Deborrah Himsel is the author of Beauty Queen: Inside the Reign of Avon’s Andrea Jung and Leadership Sopranos Style. From 1999 to 2005, she worked alongside Andrea Jung at Avon as vice president of Global Organization Effectiveness. A former vice president of Deutsche Bank, Himsel is a leadership consultant for such Fortune 500 companies as Johnson & Johnson, KPMG, Exxon/Mobil, Bain, Citigroup, and Walmart. She teaches at Thunderbird School of Global Management and The Helsinki School of Economics at Aalto University. She has been featured in various media, including Fox News, CNBC, and Bloomberg, and she wrote commentary on The Apprentice for USA Today.

 
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